15 Best Qualtrics Competitors Reviewed in 2026
Best Qualtrics Competitors Shortlist
Here’s my shortlist of the best Qualtrics competitors
What Is Qualtrics?
Qualtrics is a customer survey software that helps businesses gather and analyze customer feedback. It's often used by professionals in marketing, customer experience, and research roles, providing valuable insights to improve products and services.
Survey creation, data analysis, and reporting features support your team's need for detailed and actionable feedback. Overall, Qualtrics offers a detailed solution for understanding customer experiences and driving informed business decisions.
Best Qualtrics Competitors Summary
This comparison chart summarizes pricing details for my top Qualtrics competitors selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for wide template variety | Free plan available | From $30/user/month (billed annually) | Website | |
| 2 | Best for omnichannel signal analysis | Free demo available | Pricing upon request | Website | |
| 3 | Best for Google Workspace integration | Free with Google Account | Included with Google Workspace plans starting at $6/user/month | Website | |
| 4 | Best for Salesforce integration | Free 14-day trial | Pricing upon request | Website | |
| 5 | Best for detailed data analysis tools | Free demo available | Pricing upon request | Website | |
| 6 | Best for interactive video forms | Free plan available | From $28/month (billed annually) | Website | |
| 7 | Best for customizable survey designs | Free demo available | $315/year/user | Website | |
| 8 | Best for thematic and sentiment analysis | 15-day free trial | Pricing upon request | Website | |
| 9 | Best for CRM integrations | Free 10-day trial available | From $55.99/month | Website | |
| 10 | Best for AI-driven feedback insights | Free 14-day trial + free demo available | Pricing upon request | Website |
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Best Qualtrics Competitors Reviews
Below are my detailed summaries of the best Qualtrics competitors that made it onto my shortlist. My reviews offer a detailed look at the key features, pros and cons, integrations, and ideal use cases of each tool to help you find the best one for you.
SurveyMonkey is an online survey tool used by individuals and businesses to create surveys, collect survey responses, and analyze data. It's popular among marketers, researchers, and HR professionals for its ease of use and versatility in gathering feedback.
Why it's a good Qualtrics alternative: SurveyMonkey offers a wide variety of templates, making it easy for your team to get started quickly. Its intuitive survey builder lets you customize questions to suit your needs. With advanced logic, you can create more engaging and personalized surveys. The platform's analytics tools provide insights to help you understand your data better.
Standout Features and Integrations:
Features include customizable survey themes that let you match your brand's look, exportable data that makes sharing results easy, and collaboration tools that allow your team to work together on surveys. These features help improve the feedback process.
Integrations include Salesforce, Microsoft Teams, Mailchimp, HubSpot, Google Drive, Slack, and more.
Pros and Cons
Pros:
- Cost-effective paid plans
- Easy data export
- Advanced survey logic
Cons:
- Limited free plan
- Unclear pricing strategies
Medallia is a customer experience management platform designed for enterprise-level organizations. It serves customer experience teams, marketing professionals, and business leaders by collecting and analyzing feedback from multiple channels.
Why it's a good Qualtrics alternative: Medallia provides advanced omnichannel signal analysis, allowing your team to capture and interpret feedback from various touchpoints. Its text analytics feature helps in understanding customer sentiments in real-time. The platform's predictive analytics offer insights into future customer behaviors, helping you make informed decisions. Medallia's feedback tools that capture signals from all customer interactions ensure a deep understanding of the customer journey.
Standout Features and Integrations:
Features include real-time alerts that notify your team of critical feedback, role-based dashboards that provide tailored insights, and closed feedback loops that ensure customer issues are addressed promptly. These features improve your team's ability to act on feedback.
Integrations include Salesforce, Adobe Analytics Experience Connector, Slack, ServiceNow, and more.
Pros and Cons
Pros:
- Real-time sentiment tracking
- Advanced predictive analytics
- Effective omnichannel analysis
Cons:
- May need third-party support to use
- Lag between form submission and the ability to view
Google Forms is an online survey tool that enables users to create simple surveys, forms, and quizzes. It's widely used by educators, small businesses, startups, and individuals for collecting data and feedback.
Why it's a good Qualtrics alternative: Google Forms integrates well with Google Workspace, making it an ideal choice if your team already uses Google's suite of tools. The platform's simplicity allows you to create forms quickly without a steep learning curve. You can share forms with others via email or a link. The real-time collaboration feature lets multiple team members work on a form simultaneously.
Standout Features and Integrations:
Features include customizable themes that let you personalize your forms, automatic data collection that organizes responses in Google Sheets, and a variety of question types that cater to different data collection needs. These features improve your ability to gather and manage information.
Integrations include Google Sheets, Google Drive, Gmail, Google Calendar, and more.
Pros and Cons
Pros:
- Variety of question types
- Real-time collaboration
- Easy Google Workspace integration
Cons:
- Lacking conditional question options
- No offline functionality
GetFeedback is a customer feedback platform tailored for businesses seeking to improve customer experience through surveys and feedback collection. It caters to customer experience teams, marketers, and support teams by providing tools to gather and analyze customer insights.
Why it's a good Qualtrics alternative: GetFeedback integrates well with Salesforce, making it an excellent choice for teams already using Salesforce as their CRM. The platform enables you to create branded surveys that reflect your company's identity. Its real-time analytics offer instant insights into Voice of the Customer (VOC) feedback. Additionally, GetFeedback's mobile-friendly design allows you to send messages via SMS.
Standout Features and Integrations:
Features include customizable survey templates that help you create surveys quickly, NPS tracking to monitor customer loyalty, and drag-and-drop survey creation that simplifies the process. These features support efficient feedback collection and analysis.
Integrations include Salesforce, Slack, Atlassian Jira, Zendesk, Google Analytics, Zapier, Contentsquare, and more.
Pros and Cons
Pros:
- Quick survey creation
- Branded survey options
- Easy Salesforce integration
Cons:
- Design and logic can be restrictive
- Higher cost for Salesforce syncing
Forsta is a customer experience and survey platform designed for businesses that need in-depth data analysis and insights. It serves market researchers, data analysts, and customer experience teams by providing tools to gather, analyze, and visualize customer feedback.
Why it's a good Qualtrics alternative: Forsta offers various data analysis tools that provide your team with detailed insights into customer feedback. The platform allows VOC data gathering and text analysis. Its advanced data visualization capabilities help you make sense of complex data sets. You can create dynamic dashboards that present data in an easy-to-understand format. Additionally, Forsta's focus on detailed reporting ensures that your team can act on insights.
Standout Features and Integrations:
Features include customizable survey templates that let you tailor surveys to your needs, a drag-and-drop survey builder that simplifies the creation process, and real-time data analysis that provides instant insights. These features improve your ability to gather and interpret feedback from a wide range of sources, including social media and digital communities.
Integrations include Salesforce, Microsoft Dynamics, Google Translate, Brandwatch, Zendesk, and more.
Pros and Cons
Pros:
- Dynamic dashboard
- Advanced data visualization
- Detailed data analysis tools
Cons:
- Limited pre-built templates
- Requires technical expertise
Typeform is an online form and survey tool that helps businesses create engaging and interactive surveys. It's popular among marketers, educators, and customer experience teams for its ability to make data collection feel more conversational.
Why it's a good Qualtrics alternative: Typeform's interactive video forms offer a unique way to engage your audience, making surveys more dynamic than traditional text-based options. The platform's design-focused approach lets you create visually appealing forms that capture attention. Conditional logic allows you to personalize the survey experience for each respondent. Plus, Typeform's user-friendly interface ensures that your team can build and deploy surveys without technical expertise.
Standout Features and Integrations:
Features include customizable themes that let you match your brand's style, a drag-and-drop builder that simplifies form creation, and analytics tools that provide insights into survey performance. These features help improve your data collection efforts.
Integrations include HubSpot, Slack, Google Sheets, Mailchimp, Salesforce, Zapier, and more.
Pros and Cons
Pros:
- Easy drag-and-drop builder
- Conditional logic options
- Interactive video forms
Cons:
- Does not store incomplete responses
- Interface is difficult to use
Alchemer Survey is a flexible survey tool designed for businesses that need to gather detailed customer insights. It serves market researchers, customer experience professionals, and business analysts by providing tools for creating surveys and analyzing results.
Why it's a good Qualtrics alternative: Alchemer Survey excels in offering customizable survey designs that allow your team to tailor surveys to specific needs. Its logic features enable complex survey paths, ensuring that respondents only see relevant questions. You can also create branded surveys that align with your company's image. The platform's focus on customization helps your team gather data, such as response rates, churn, and retention, that truly reflects customer opinions.
Standout Features and Integrations:
Features include advanced reporting that helps you analyze survey data, a mobile-friendly design so respondents can complete surveys on any device, and multilingual support that lets you reach a broader audience. These features improve your survey capabilities and data reach.
Integrations include Salesforce, Slack, Microsoft Dynamics, HubSpot, Google Sheets, and more.
Pros and Cons
Pros:
- Multilingual survey options
- Supports complex survey paths
- Highly customizable surveys
Cons:
- Slow data import/merge
- Limited out-of-the-box templates
Zonka Feedback is an AI-driven customer feedback platform designed for businesses across industries such as healthcare, finance, retail, SaaS, and e-commerce. It helps your team gather and analyze customer insights, focusing on customer feedback analytics and improving customer experience.
Why it's a good Qualtrics alternative: Zonka Feedback excels in thematic and sentiment analysis, offering tools that distill complex feedback into understandable insights. Its role-based dashboards tailor the data presentation to different team needs, allowing for targeted actions. The platform's real-time feedback collection ensures you stay updated with customer sentiments. Zonka Feedback's focus on breaking down data silos helps your team prioritize actions, making it a great Qualtrics competitor.
Standout Features and Integrations:
Features include automatic tagging of feedback, AI-driven pattern recognition for identifying root causes, and role-based dashboards that deliver tailored insights for different teams. These features help improve feedback management and decision-making.
Integrations include Google Sheets, Intercom, Zendesk, Salesforce, Slack, Microsoft Teams, HubSpot, Mailchimp, Zapier, and more.
Pros and Cons
Pros:
- Supports multiple industries
- Secure data handling
- Effective thematic analysis using AI
Cons:
- No heatmaps or session recordings
- Reporting can be slow with big data
Survicate is a customer feedback survey tool designed for businesses that need to gather and analyze customer insights. It primarily serves marketing teams, customer success managers, and product teams by providing tools for collecting and acting on customer feedback.
Why it's a good Qualtrics alternative: Survicate excels in CRM integrations, allowing your team to connect feedback data with existing customer relationship management systems. This feature ensures that feedback is not siloed and can be acted upon quickly. The tool's user-friendly interface simplifies survey creation, making it accessible for teams without technical expertise. Survicate also offers a variety of survey templates to help you get started quickly.
Standout Features and Integrations:
Features include targeted surveys that help you reach specific customer segments, NPS tracking to measure customer loyalty, and in-app surveys that capture CSAT data directly within your product. These features enable your team to gather relevant metrics.
Integrations include HubSpot, Intercom, Mailchimp, Google Analytics, Slack, Salesforce, ActiveCampaign, Zapier, Zendesk, and more.
Pros and Cons
Pros:
- Mobile app available
- Quick survey deployment
- Easy CRM integrations
Cons:
- Limited question logic
- Limited advanced analytics
New Product Updates from Survicate
Survicate Introduces Custom Survey Fonts for Better Branding
Survicate introduces custom survey fonts. This update allows users to customize survey typography directly in theme settings for better brand consistency. For more information, visit Survicate’s official site.
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SurveySparrow is an online survey platform designed for businesses of all sizes. It primarily serves marketers, customer experience managers, and HR professionals by enabling them to create engaging surveys and collect valuable feedback.
Why it's a good Qualtrics alternative: SurveySparrow offers AI-driven insights that help you understand feedback trends. Its conversational forms and chat-like surveys make data collection more interactive. The platform allows users to create automated workflows that save time by removing repetitive tasks. Additionally, SurveySparrow's easy-to-use interface helps your team quickly adapt and deploy surveys.
Standout Features and Integrations:
Features include recurring surveys that collect feedback automatically at regular intervals, offline surveys for collecting data without an internet connection, and a white-label option for branding your surveys with your own logo and design.
Integrations include Slack, Google Sheets, Salesforce, Mailchimp, HubSpot, Zapier, Intercom, Stripe, Zendesk, Microsoft Teams, and more.
Pros and Cons
Pros:
- Interactive survey experiences
- Conversational survey design
- AI-driven trend insights
Cons:
- Occasional lag in large surveys
- Limited question types
New Product Updates from SurveySparrow
SurveySparrow's Enhancements to Survey Flows
SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.
Other Qualtrics Competitors
Here are some additional Qualtrics competitors that didn’t make it onto my shortlist but are still worth checking out:
- Sprig
For in-product user feedback
- InMoment
For real-time voice of customer
- QuestionPro
For multilingual survey options
- Refiner
For B2B SaaS feedback collection
- Chattermill
For AI-driven sentiment analysis
Qualtrics Competitors Selection Criteria
When selecting the best Qualtrics competitors to include in this list, I considered common buyer needs and pain points related to customer survey software products, such as ease of use and customization capabilities. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score) To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Create surveys and forms
- Collect responses
- Analyze data
- Export data
- Share results
Additional Standout Features (25% of total score) To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Multilingual support
- Real-time analytics
- Customizable dashboards
- Offline capabilities
Usability (10% of total score) To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Fast loading times
- Mobile accessibility
- Low learning curve
Onboarding (10% of total score) To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Pre-made templates
- Interactive product tours
- Access to webinars
- Chatbot assistance
Customer Support (10% of total score) To assess each software provider's customer support services, I considered the following:
- 24/7 availability
- Live chat support
- Email response times
- Access to a knowledge base
- Dedicated account managers
Value for Money (10% of total score) To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible payment plans
- No hidden fees
- Free trial availability
- Discounts for annual billing
Customer Reviews (10% of total score) To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned pros and cons
- Comparisons to competitors
- Feedback on support quality
- User recommendations
Why Look for a Qualtrics Alternative?
While Qualtrics is a good choice of customer survey software, there are a number of reasons why some users seek out alternative solutions. You might be looking for a Qualtrics alternative because…
- Your budget is tight, and Qualtrics is pricey
- You need simpler tools for quick surveys
- Your team requires offline survey capabilities
- You want more flexible customization options
- You need better integration with existing systems
If any of these sound like you, you've come to the right place. My list contains several customer survey software options that are better suited for teams facing these challenges with Qualtrics and looking for alternative solutions.
Features
Here are some of the key features of Qualtrics to help you contrast and compare what alternative solutions offer:
- Multi-channel feedback: Collect feedback from various sources for predictive insights.
- AI integration: Use AI to identify challenges and provide real-time recommendations.
- Data analysis: Analyze structured and unstructured data for actionable insights.
- Customization and integration: Integrate with existing systems for tailored management.
- Security and compliance: Ensure data security and compliance with enterprise standards.
- Real-time insights: Enable instant feedback for improved customer experiences.
- Text analytics: Transform large data sets into actionable themes and narratives.
- Employee experience management: Foster engaged teams and informed decision-making.
- Customer experience management: Identify customer friction and guide teams to improve service.
- Conversational feedback: Improve data quality through adaptive follow-up questions.
What's Next:
If you're in the process of researching customer survey software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.