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Kundenzufriedenheitssoftware hilft CX-Teams dabei, zu messen, zu analysieren und zu verbessern, wie Kunden ihre Erfahrungen bewerten. Wenn Sie Schwierigkeiten mit unklaren CSAT-Kennzahlen, geringer Feedbackrate oder verzögerten Erkenntnis-zu-Handlung-Prozessen haben, kann Kundenzufriedenheitssoftware dabei helfen, wertvolles Feedback in konkrete Maßnahmen umzusetzen.

In diesem Artikel teile ich meine Erkenntnisse über die beste Kundenzufriedenheitssoftware, damit Sie die Bedürfnisse, Erfahrungen und Erwartungen Ihrer Kunden besser verstehen und sie zufrieden und engagiert halten können.

Was ist Kundenzufriedenheitssoftware?

Kundenzufriedenheitssoftware ist ein Tool, das verwendet wird, um Kundenfeedback zu sammeln und zu analysieren, um zu messen und zu verbessern, wie zufrieden Kunden mit ihren Erfahrungen sind. Sie dient dazu, Erkenntnisse offenzulegen, die Produktverbesserungen, Serviceoptimierungen und stärkere Kundenbeziehungen vorantreiben. Dies wird durch Features wie Feedbacksammlung, Sentiment-Analyse und integrierte Analysen erreicht.

Die 10 besten Kundenzufriedenheitssoftwares: Vergleich auf einen Blick

Diese Vergleichstabelle fasst die wichtigsten Details zu jeder meiner Top-Auswahl an Kundenzufriedenheitssoftware zusammen. Sie können Preisangaben sowie die Verfügbarkeit von kostenlosen Testversionen oder Demos nebeneinander vergleichen, um die beste Software für Ihr Budget und Ihre geschäftlichen Anforderungen zu finden.

Überblick über die 10 besten Kundenzufriedenheitssoftwares

Hier finden Sie meine Bewertung der besten aktuell verfügbaren Kundenzufriedenheitssoftwares, inklusive kurzer Beschreibungen ihrer wichtigsten Funktionen und einer Erklärung, warum sie auf dieser Liste stehen.

Best to survey users directly from your app or website

  • Free trial available
  • From $96/month (billed annually)
Visit Website
Rating: 4.7/5

Product Fruits is a comprehensive platform designed to facilitate user onboarding for web-based applications. It provides a variety of tools such as tours, walkthroughs, checklists, hints, surveys, and feedback mechanisms to guide users through the application.

Why I picked Product Fruits: I selected Product Fruits as a customer satisfaction software due to its personalized onboarding experiences which can significantly improve product activation rates, conversions, and NPS scores, while reducing the number of support tickets.

Product Fruits enables businesses to collect feedback from customers, track feature requests, and analyze data to make data-driven decisions. The tool provides a collaborative platform where teams can create and share surveys, engage in discussions, and evaluate feedback to understand customer needs and preferences.

Product Fruits Standout Features & Integrations

Features include interactive tours and walkthroughs, onboarding checklists, and hints and tooltips, all of which guide users through an application and highlight its main functionalities. The tool also provides a feedback widget and in-app survey functionalities (including NPS surveys), allowing businesses to gather user feedback and measure satisfaction.

Integrations include pre-built connections to mixpanel, Heap, Google Analytics, Slack, Smartlook, Segment, customer.io, and HubSpot.

Pros and cons

Pros:

  • Can be implemented without a developer
  • The product is GDPR compliant
  • You only pay on monthly active users

Cons:

  • Only a subset of features works with the Chrome extension
  • No support for native iOS/Android apps

New Product Updates from Product Fruits

October 19 2025
New Generation Onboarding with Elvin AI

Product Fruits has launched its AI-driven onboarding with Elvin AI, offering personalized guidance to boost user activation. For more information, visit Product Fruits's official site.

Best automated surveys with real-time insights

  • Free trial available
  • From $19/month
Visit Website
Rating: 4.4/5

SurveySparrow is an online survey tool that allows you to collect feedback from your team and customers. The platform allows you to distribute your surveys on multiple channels, including social media and forums, enabling you to gain meaningful insights about your users. 

Why I picked SurveySparrow: SurveySparrow made my list thanks to its simple and straightforward survey creator. The creator uses a drag-and-drop functionality to help you personalize your surveys, and you can share each survey you create on social media or forums to collect feedback from your users. 

SurveySparrow Standout Features and Integrations:

Standout features include mobile-first surveys, video surveys, chat surveys, and offline surveys. I like SurveySparrow’s smart surveys. This type of survey allows you to use conditional logic branching to show only relevant questions to your respondents, enabling you to collect answers that are specific to each customer segment. 

Integrations include social media platforms, CRMs, and customer success solutions, such as Facebook, Salesforce, Intercom, Aweber, Google Contacts, HubSpot, WordPress, MailChimp, Rybbon, Zendesk, and Slack. You can access more integrations through Zapier. SurveySparrow also offers a REST API to enable custom integrations, as needed.

Pros and cons

Pros:

  • Audio surveys automatically transcribe participants answers
  • The survey design makes the experience great for respondents
  • Platform is easy to master

Cons:

  • Surveys don’t collect partial answers if the respondent quits before answering all the questions
  • Limited font personalization

New Product Updates from SurveySparrow

SurveySparrow's Enhancements to Survey Flows
SurveySparrow's new conversational forms interface.
September 21 2025
SurveySparrow's Enhancements to Survey Flows

SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.

Best CSAT surveys and follow-up workflow

  • 10-day free trial available
  • From $55.99/month
Visit Website
Rating: 4.6/5

Survicate is a survey software tool designed to collect feedback from customers and website visitors. Its aim is to help businesses understand customer preferences, improve products and services, and make informed decisions based on collected feedback.

Why I picked Survicate: I selected Survicate for this list because it allows businesses to conduct surveys across multiple channels, including email, web, mobile, and in-app, to gather insights from customers and website visitors. Survicate surveys can be used to measure key satisfaction metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). They can also be tailored using various templates and can feature custom logos, brand colors, and messages to maintain brand consistency across surveys.

I also like that Survicate's follow-up workflows automatically trigger actions based on CSAT survey responses, enabling businesses to promptly engage with dissatisfied customers, escalate issues to support teams, or initiate personalized follow-ups to improve customer retention and satisfaction.

Survicate Standout Features and Integrations

Features include a drag-and-drop creator for survey creation, a centralized feedback hub, automated feedback collection, real-time analytics to understand survey responses at a glance, and email embedding. I also like that Survicate uses advanced targeting to show surveys when users are most likely to answer, such as after a certain action is taken on a website or at a specific point in the customer journey.

Integrations include ActiveCampaign, Drip, Amplitude, HubSpot, Intercom, Mailchimp, Salesforce, FullStory, Zendesk, and Microsoft Teams.

Pros and cons

Pros:

  • Provides real-time feedback collection
  • Able to capture partial responses
  • Easy to set up and use

Cons:

  • Limited maximum response limit per month
  • Survey visuals can be inconsistent

New Product Updates from Survicate

Survicate's FullStory Integration for Mobile Apps
You can now integrate Survicate with Fullstory.
October 5 2025
Survicate's FullStory Integration for Mobile Apps

Survicate enhances its mobile surveys with FullStory integration, boosting user insights and analytics. For more information, visit Survicate's official site.

Best for integrating CSAT surveys

  • Free plan available
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.7/5

Hiver offers a practical way to elevate your customer satisfaction through its intuitive platform designed for businesses looking to enhance customer interactions. Whether you're in retail, technology, or finance, Hiver provides tools to simplify communication, gather valuable feedback, and improve your support processes, addressing challenges like fragmented communication and delayed responses.

Why I Picked Hiver

I picked Hiver for its unique capability to integrate CSAT surveys directly into email interactions, providing immediate insights into customer satisfaction. This feature, coupled with an omnichannel inbox that consolidates communications across platforms, ensures your team can manage customer queries efficiently. Furthermore, Hiver's AI assistance facilitates quick and accurate query resolutions, enhancing the overall customer experience.

Hiver Key Features

In addition to CSAT surveys and an omnichannel inbox, Hiver offers several other features that make it ideal for customer satisfaction:

  • Knowledge Base: Create a self-service portal where customers can find answers independently, reducing the load on your support team.
  • Workflow Automation: Automate routine tasks to ensure faster response times and improve team productivity.
  • Analytics: Gain insights into performance metrics to continuously improve your service quality.
  • Ticketing System: Organize and prioritize customer queries to ensure timely and effective resolutions.

Hiver Integrations

Integrations include Salesforce, HubSpot, Netsuite, Zapier, Shopify, Asana, Jira, Pipedrive, QuickBooks, and Slack.

Pros and cons

Pros:

  • Self-service knowledge base reduces ticket volume
  • Strong workflow automation for ticket handling
  • Omnichannel inbox centralizes customer conversations

Cons:

  • Some advanced features locked to higher plans
  • Limited customization compared to enterprise CX tools

New Product Updates from Hiver

Hiver Release: Shared Drafts, AI Tasks & More
You can now personalize how Hiver's Ask AI communicates with your team.
December 28 2025
Hiver Release: Shared Drafts, AI Tasks & More

Hiver's release brings Shared Drafts, AI Tasks for workflow automation, AI-drafted reply refinement with your Knowledge Base, customizable Ask AI tone and style, nested Knowledge Base categories, and enhanced note searching—helping your team collaborate and find answers faster. Visit Hiver’s website for more details.

Best for real-time online monitoring

  • 14-day free trial
  • From $149/user/month (billed annually)
Visit Website
Rating: 4.6/5

Brand24 is a powerful AI social listening tool that helps businesses monitor and analyze their online presence and reputation. The tool also provides resources and support to help businesses make the most of their social media and online marketing efforts, ultimately aiming to improve customer satisfaction and brand reputation. 

Why I picked Brand24: Brand24 helps businesses to track brand mentions across various online platforms, providing real-time alerts and sentiment analysis. The tool is designed for marketing professionals and companies of all sizes, offering features such as influencer scoring, competitor analysis, and customizable reports. 

The platform provides data for brand reputation, marketing, influencer marketing, market research, and public relations. Overall, Brand24 is praised for its immediacy in data relay and nuanced sentiment analysis, making it particularly suitable for businesses that prioritize immediate customer engagement. 

Brand24 Standout Features and Integrations:

Standout features include advanced sentiment analysis to segment online mentions into positive, negative, or neutral categories, automated reporting features, and reach tracking, which helps users to evaluate their marketing efforts and benchmark against competitors by tracking the reach of their brand mentions. Users can also measure and report their PR coverage by creating reports that provide powerful and reliable metrics.

Integrations include Slack, Trackdesk, LinkedIn, Spotify, Telegram, Instagram, Facebook, Reddit, TikTok, YouTube, X (formerly known as Twitter), and Tripadvisor.

Pros and cons

Pros:

  • Provides multi-language support
  • Provides real-time alerts and customizable filters
  • Easy to set up and use

Cons:

  • May not be affordable for small businesses
  • Mobile app can be difficult to use

New Product Updates from Brand24

LLM Monitoring Added to Brand24 Dashboard
Brand24 tracks brand score and average position across AI-driven search results.
December 21 2025
LLM Monitoring Added to Brand24 Dashboard

Brand24 introduces a new tab for LLM Monitoring, enabling users to track AI brand representation effortlessly. For more information, visit Brand24's official site.

Best for measuring multiple CX metrics

  • Free plan available
  • From $49/month (billed annually)
Visit Website
Rating: 4.6/5

Zonka Feedback is a customer feedback and experience management platform that helps you gather and analyze customer insights through customizable surveys. It enables you to collect feedback across various channels, such as email, SMS, and in-app, to understand customer satisfaction and improve their experience.

Why I picked Zonka Feedback: I picked Zonka Feedback because it lets you track key customer experience metrics like NPS, CSAT, and CES—essential tools for understanding satisfaction, loyalty, and effort levels across different touchpoints. You can see what’s working and what’s not in real time, helping your team make fast, informed improvements. Its AI-powered analytics also analyze sentiment and detect common themes, giving you deeper insight into how customers feel and why.

Zonka Feedback Standout Features and Integrations:

Standout features include advanced survey targeting options that enable you to reach specific customer segments based on device, page, and user behavior, ensuring relevant feedback collection. The platform also offers multilingual support, allowing you to create surveys in over 30 languages to cater to a diverse customer base. 

Integrations include Salesforce, HubSpot, ActiveCampaign, Zendesk, Intercom, Slack, MS Teams, Zapier, Webhooks, Jira, Front, and Freshdesk.

Pros and cons

Pros:

  • Real-time analytics and reporting
  • Multilingual support for diverse audiences
  • Multichannel feedback collection

Cons:

  • Offline surveys are only available through a separate plan
  • Some integrations are paid add-ons

Best for AI-powered customer insights

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Velaris is a comprehensive customer success platform designed to help SaaS businesses thrive by proactively engaging with customers and ensuring they achieve their desired outcomes. The tool offers features like data and analytics, automation, and collaboration to provide actionable insights for customer success teams.

Why I picked Velaris: Velaris offers AI-powered analytics, providing deep insights into customer behavior and satisfaction. The platform's ability to consolidate all customer data into a single, intuitive interface allows businesses to gain a 360-degree view of their customers. 

The inclusion of sentiment analysis further allows businesses to gauge customer feelings and address issues before they escalate, ensuring a more personalized and effective customer service experience. Additionally, Velaris offers customizable success plans and playbooks, which standardize processes and ensure consistency in customer interactions. 

Velaris Standout Features and Integrations:

Standout features include an automation builder, which allows businesses to create flexible automation workflows with an intuitive drag-and-drop interface. Additionally, the AI Copilot leverages AI to provide proactive customer success management, including sentiment analysis and auto-creation of high-impact tasks.

Integrations include Slack, Microsoft Teams, Intercom, MailChimp, Outlook, Google Drive, HubSpot, Jira, and Salesforce.

Pros and cons

Pros:

  • AI-powered analytics to provide valuable insights
  • Collaboration features to engage with customers
  • Allows users to manage all customer information in one place

Cons:

  • Initial setup may be complex
  • Could offer more integrations

Best for small businesses

  • Free plan available
  • From $99/month (billed annually)
Visit Website
Rating: 4.4/5

SurveyMonkey is a survey and feedback management solution that enables you to collect and interpret feedback in order to improve your product. The platform offers a wide variety of survey templates, allowing you to start collecting customer information with ease. 

Why I picked SurveyMonkey: I picked SurveyMonkey for my top 10 list because it offers a free plan and a selection of customer satisfaction survey templates, making it ideal for small businesses who are just starting to collect customer feedback. The platform has a clean interface and is easy to use, so you don’t need to be an experience CX specialist to identify actionable insights. 

Despite its playful design, SurveyMonkey is a robust feedback collection tool that can help businesses of all sizes learn more about their users. 

SurveyMonkey Standout Features and Integrations:

Standout features include online polls, a CSAT score assessment, multi-channel response collection, and advanced survey logic. I like the fact that SurveyMonkey allows you to export your results in data formats that are compatible with presentation programs such as Microsoft PowerPoint or Google Slides because this makes it so much easier for novice users to showcase their work. 

Integrations include CRM systems, email marketing platforms, and marketing automation solutions, such as Salesforce, HubSpot, Microsoft Dynamics, Mailchimp, Constant Contact, Marketo, Pardot, Tableau, Power BI, and Google Analytics. SurveyMonkey also offers a REST API so you can set up additional custom integrations as needed. 

Pros and cons

Pros:

  • Good branding options
  • Allows you to invite team members to analyze feedback
  • Flexible, customizable tool

Cons:

  • Setting up surveys with advanced logic could be easier
  • The free survey templates offer limited design customization options

Best for customer sentiment analysis

  • Free demo available
  • From $15/user/month (billed annually)
Visit Website
Rating: 4.4/5

Nextiva is a robust customer experience management platform that unifies communication channels such as voice, video, messaging, and collaboration into a single, comprehensive solution. This makes it ideal for businesses looking to enhance their customer engagement and overall operations. 

Why I picked Nextiva: I chose Nextiva because of its exceptional capabilities in analyzing customer sentiment. It uses AI-driven tools to perform sentiment analysis on customer interactions across all communication channels. This feature helps businesses gain real-time insights into customer feelings and behaviors. Additionally, Nextiva’s call pop feature provides agents with critical customer information, including sentiment scores, before they answer calls. This enables personalized and informed interactions, further boosting customer satisfaction.

Additionally, real-time analytics and reporting capabilities enable managers to track key performance indicators and adjust strategies as needed to maintain high service standards. The platform’s intelligent virtual assistants and AI-powered chatbots can also handle routine inquiries, freeing up human agents to focus on more complex tasks.

Nextiva Standout Features & Integrations

Features include threaded conversations, which consolidate all interactions with a customer into a single timeline, making it easier for agents to provide consistent service. The sentiment analysis tool scans calls and emails for emotional cues, flagging accounts that may require immediate attention. Another notable feature is automated workflows that trigger actions based on customer interactions.

Integrations include Zoho CRM, Zendesk, G Suite, Microsoft Outlook, Salesforce, HubSpot, Microsoft Teams, Slack, ServiceNow, QuickBooks, SugarCRM, NetSuite, Oracle Sales Cloud, RingCentral, and Mailchimp.

Pros and cons

Pros:

  • AI features for insights, automation, and suggestions
  • In-platform communication tools
  • Easy to use platform

Cons:

  • Setting up the platform may take time
  • Many key integrations only available on higher-tier plans

Best for in-app customer satisfaction assessment

  • 14-day free trial + free plan available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Pendo is a product experience platform with powerful customer satisfaction features. The software enables you to assess customer satisfaction in-app or on your website. 

Why I picked Pendo: I selected Pendo because it allows you to understand the relationship between NPS and mobile app usage volume. The solution enables you to assess NPS by user segment across your entire product or on specific pages or features, making it really valuable for teams who want to understand their core target audience. 

Pendo helps you measure customer satisfaction over time so you can identify trends that promote or hurt user retention and app usage. The platform also helps you spot promoters so you can reach out and ask them for public online reviews you can use as social proof. 

Pendo Standout Features and Integrations:

Standout features include feedback and sentiment capture, in-app communication, and automated surveys. I like Pendo’s AI-powered features. You can use the platform’s AI to summarize qualitative user feedback, dive deep into retention metrics, and generally learn more about your users in a short amount of time. Pendo AI is still in beta testing, but it will be released to the general public soon. 

Integrations include CRMs, customer support, and collaboration tools, such as HubSpot, Intercom, Jira, Breadcrumbs, Catalyst, LogRocket, Okta, ChurnZero, Figma, FullStory, and Optimizely. Pendo also offers a REST API, enabling you to set up more custom integrations as needed. 

Pros and cons

Pros:

  • Easy to create visually-appealing surveys
  • Great user segmentation capabilities
  • Robust in-app feedback collection features

Cons:

  • Manual data uploads can take a long time
  • Reporting uses many rows with jargon labels

Weitere Optionen

Hier sind einige weitere großartige Lösungen für Kundenzufriedenheit, die mir während meiner Recherche begegnet sind. Auch wenn sie es nicht in meine Top 10 geschafft haben, sollten Sie einen Blick darauf werfen:

  1. Totango

    For SaaS scale-ups

  2. Qualtrics XM Frontline Digital

    For automated dropoff detection

  3. Delighted

    For mobile-first CSAT surveys

  4. GetFeedback

    For feedback tracking

  5. Simplesat

    For easy-to-follow dashboards

  6. Kimola Analytics

    For external feedback gathering

  7. InputKit

    For managing unsatisfied customers

  8. Creatio CRM

    For automated customer feedback

  9. LiveAgent

    For multi-channel communications

  10. Sogolytics

    For advanced survey design and distribution

  11. Zendesk

    For built-in CSAT tracking

  12. ChurnZero

    For tracking health and churn

  13. Keatext

    For sentiment analysis

  14. AskNicely

    For measuring the satisfaction potential of customer interactions

  15. NICE Satmetrix

    For uncovering churn blind spot

  16. Customer Thermometer

    For fast survey creation

  17. Momentive

    For identifying unsatisfying customer interactions

Auswahlkriterien für Kundenzufriedenheitssoftware

Hier eine kurze Zusammenfassung der wichtigsten Auswahl- und Bewertungskriterien, die ich genutzt habe, um die beste Kundenzufriedenheitssoftware für diesen Artikel zu bestimmen:

Kernfunktionen

Alle Tools in diesem Test helfen Ihnen, die Kundenzufriedenheit zu messen, damit Sie Verbesserungsmöglichkeiten erkennen können. Weitere Kernfunktionen beinhalten: 

  • Feedbacksammlung: Sie können die Kundenzufriedenheit nicht verbessern, wenn Sie nicht genügend Daten für Ihren Benchmark haben. Entsprechend sollten diese Tools Ihnen ermöglichen, auf unterschiedliche Weise Kundendaten zu sammeln. 
  • Feedbackanalyse: Manuelles Durchgehen aller gesammelten Daten kann schwierig und zeitaufwendig sein. Die Lösungen sollten Ihnen ermöglichen, die Informationen ohne großen Zeitaufwand auszuwerten. 

Wichtige Funktionen

Kundenzufriedenheitssoftware bietet viele Funktionen, doch folgende sind essenziell. Auch diese Punkte habe ich im Detail bewertet, als ich entschieden habe, welche Tools in diese Liste gehören:

  • Automatisierung: Automatisierte Workflows für Ihr Team können enorm viel Zeit sparen. Die Lösungen sollten Ihnen ermöglichen, automatisch Umfragen an einzelne Nutzer zu unterschiedlichen Zeitpunkten ihrer Customer Journey zu senden. 
  • Umfrage-Vorlagen: Grundsätzlich gilt: Je mehr Vorlagen Sie nutzen können, desto besser. Idealerweise sollten Sie auch die Möglichkeit haben, eigene Vorlagen zu erstellen und zu speichern. 
  • Dashboards: Fertige Dashboards können große Zeitersparnisse bieten. Noch wertvoller sind Dashboards, wenn Sie diese an Ihre wichtigsten Kennzahlen anpassen können. 

Benutzerfreundlichkeit

Die Verbesserung der Kundenzufriedenheit ist keine leichte Aufgabe – aber das bedeutet nicht, dass auch die App, auf die Sie sich verlassen, schwer zu bedienen sein sollte. Ich habe Software ausgewählt, die leicht zu bedienen ist, sodass Sie und Ihr Team Feedback problemlos sammeln und umsetzen können. 

Software-Integrationen

Es ist kaum möglich, die Kundenzufriedenheit umfassend zu bewerten, wenn man sich auf die Daten eines einzelnen Tools verlässt. Deshalb bieten die von mir ausgewählten Lösungen zahlreiche Integrationen und API-Zugänge, damit Sie sie in Ihr App-Ökosystem einbinden können. 

Berichte & Umsetzbare Erkenntnisse

Eine Software, die großartig im Sammeln von Kundendaten ist, ist gut – aber das reicht für eine treffende Bewertung der Kundenzufriedenheit nicht aus. Die von mir ausgewählten Tools werten Ihre Daten in übersichtlichen Berichten aus, sodass Sie umsetzbare Erkenntnisse gewinnen und schnell Maßnahmen ergreifen können.  

Sentiment-Analyse

Das Erkennen der Stimmung hinter dem Feedback eines Nutzers kann enorm dabei helfen, Ihre Abwanderungsrate zu senken. Denn es ermöglicht Ihnen, unzufriedene Kunden schnell zu identifizieren und rechtzeitig Maßnahmen zu ergreifen. 

Preisgestaltung

Kundenzufriedenheitssoftware gibt es in verschiedenen Preiskategorien. Ich habe allerdings nur Tools aufgenommen, bei denen ich sicher bin, dass sie Sie bei der Zielerreichung unterstützen und eine gute Investitionsrendite bieten. 

Das fragen auch andere

Sie möchten mehr über Kundenzufriedenheitssoftware erfahren? Hier sind einige häufig gestellte Fragen – natürlich beantwortet:

Was ist der Unterschied zwischen Kundenzufriedenheitssoftware, Customer-Experience-Software und Customer-Success-Software?

Es steht außer Frage, dass sich diese Lösungstypen teilweise überschneiden. Der Hauptunterschied liegt jedoch darin, was sie messen sollen:

  • Kundenzufriedenheitssoftware ist darauf ausgelegt, zu messen, wie glücklich Ihre Nutzer mit Ihrem Produkt während der Nutzung sind.
  • Customer-Experience-Software misst das Nutzerempfinden bezogen auf Ihr Produkt über die gesamte Customer Journey hinweg – von dem Moment, wo sie von Ihrer Lösung hören, über Akquise, Onboarding, Nutzung bis hin zu Abwanderung oder sogar zum Fürsprecher werden.
  • Customer-Success-Software misst, wie gut Ihre Kunden Ihr Produkt nutzen können, um ihre Ziele zu erreichen – es geht also darum, ob Ihre Lösung ein guter Enabler für den Erfolg Ihrer Kunden ist (daher der Name).

Welche wichtigen Kennzahlen sollte man zur Überwachung der Kundenzufriedenheit erfassen?

Es gibt verschiedene Kennzahlen für die Kundenzufriedenheit, die Sie erfassen können, aber Sie liegen nie falsch, wenn Sie sich an den KPIs orientieren, die die meisten Customer-Success-Teams verwenden:

  • Customer Satisfaction Score (CSAT)
  • Net Promoter Score (NPS)
  • Kundenabwanderungsrate
  • Kundenlebenszeitwert (CLV)

Wie führt man ein Customer-Experience-Audit durch?

Ein Audit zur Customer Experience ist ein komplexer Prozess mit mehreren Schritten, zum Beispiel:

  • Ziele festlegen: Sie sollten konkrete Ziele haben, z. B. die Abwanderungsrate senken oder die Zahl der Promoter erhöhen.
  • Daten sammeln: Versenden Sie Umfragen, führen Sie Interviews, verfolgen Sie relevante Keywords in sozialen Medien usw., um viele Nutzerdaten zu erfassen.
  • Datenanalyse: Suchen Sie nach Trends und Ausreißern. Finden Sie heraus, was Ihre Kunden von Ihrem Produkt erwarten und wo Sie keinen Mehrwert bieten.
  • Verbesserungsbereiche wählen: Kein Unternehmen der Welt kann alles auf einmal verbessern. Wählen Sie aus, welche Verbesserungen in Bezug auf Bedarf, Zeit, Budget und Team realistisch sind.
  • Ergebnisse messen: Halten Sie fest, wie Ihre Änderungen die Kundenerfahrung beeinflusst haben, und dokumentieren Sie diese Maßnahmen genau.
  • Neubewertung: Ein einmaliger Audit ist wertvoll, aber dieser Wert nimmt mit der Zeit ab. Wiederholen Sie das Audit regelmäßig, um neue Optimierungspotenziale zu finden.

Wenn Sie Ihre Kundenzufriedenheit ernsthaft verbessern möchten, könnten folgende Arten von kundenorientierter Software ebenfalls interessant für Sie sein:  

Fazit 

Kundenzufriedenheitssoftware kann Ihnen dabei helfen, Ihre Kunden besser zu verstehen – das wiederum führt zu zufriedeneren Nutzern und einem profitableren Produkt. Wie Bernard Marr, internationaler Bestsellerautor sowie strategischer Business- & Technologieberater für Regierungen und Unternehmen, sagte: 

„Die heute verfügbare Datentechnologie gibt Unternehmen beispiellose Möglichkeiten, ihre Kunden zu verstehen. Durch die Kombination von transaktionalen, demografischen und einstellungsbezogenen Daten aus internen und externen Quellen können wir genauer vorhersagen, was Kunden wollen, und sicherstellen, dass wir zur richtigen Zeit am richtigen Ort sind, um ihnen das Gewünschte zu bieten.“

Abonniere den CX Lead Newsletter, wenn du Tipps zur Produktoptimierung für mehr Kundenzufriedenheit direkt in deinem Posteingang erhalten möchtest. 

Tim Fisher
By Tim Fisher