20 Liste des meilleurs logiciels de gestion des avis clients
Here's my pick of the 20 best software from the 23 tools reviewed.
Un logiciel de gestion des avis clients aide les équipes CX et marketing à surveiller, répondre et analyser les commentaires clients sur plusieurs plateformes. Si vous avez du mal à suivre les avis dispersés sur Google, Yelp ou des sites spécialisés, ou si votre équipe perd du temps à répondre manuellement, il est temps d’opter pour une meilleure solution. Le bon outil centralisera la gestion des avis, fournira des analyses pertinentes et protégera la réputation de votre marque à grande échelle.
Dans cet article, je partage mes meilleures recommandations de plateformes de gestion des avis pour vous aider à maîtriser le ressenti client, améliorer la qualité du service, et transformer les retours clients en véritable atout stratégique.
Pourquoi nous faire confiance
Nous testons les logiciels de gestion des avis clients depuis 2021. En tant que professionnels de l'expérience client, nous savons à quel point il est crucial — et difficile — de prendre la bonne décision lors du choix d’un logiciel.
Nous investissons dans une recherche approfondie pour aider notre audience à faire de meilleurs choix dans l'achat de logiciels. Nous avons testé plus de 2 000 outils pour différents cas d’usage CX et rédigé plus de 1 000 revues logicielles détaillées. Découvrez comment nous restons transparents et notre méthodologie d’évaluation logicielle.
Table of Contents
- Meilleure sélection de logiciels
- Pourquoi nous faire confiance
- Comparer les spécifications
- Reviews
- Autres logiciels de gestion des avis
- Avis connexes
- Critères de sélection
- Comment choisir
- Tendances dans les logiciels de gestion des avis clients
- Qu’est-ce qu’un logiciel de gestion des avis ?
- Features
- Benefits
- Coûts et tarification
- FAQs
Tableau comparatif des meilleurs logiciels de gestion des avis clients
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for automating review management | Free demo available | Pricing upon request | Website | |
| 2 | Best for personalized review responses | 7-day free trial | From $8/month/location | Website | |
| 3 | Best for AI review analytics & replies | 14-day trial available | From $45/month | Website | |
| 4 | Best for real-time sentiment analysis | 14-day free trial | From $149/user/month (billed annually) | Website | |
| 5 | Best for advanced customer segmentation | Free plan available | From $45/month | Website | |
| 6 | Best for enterprise review management | Free plan available | From $34/user/month (billed annually) | Website | |
| 7 | Best for customer experience analytics | Free demo available | Pricing upon request | Website | |
| 8 | Best for review generation | Free trial available | From $110/seat/month | Website | |
| 9 | Best for AI-driven review automation | Free demo available | Pricing upon request | Website | |
| 10 | Best for integrated review management | 30-day free trial | From $199/seat/month (billed annually) | Website | |
| 11 | Best for showcasing authentic reviews | Free trial available | From $9/month | Website | |
| 12 | Best for automating review collection | Free plan available | From $494/month | Website | |
| 13 | Best for automated review acquisition | Free Demo | Pricing Upon Request | Website | |
| 14 | Best for collecting authentic reviews | Free plan available | From $299/month/domain | Website | |
| 15 | Best for real-time feedback management | Free Trial | From $49.95/user/month | Website | |
| 16 | Best for multi-platform review management | Free demo available | Pricing upon request | Website | |
| 17 | Best for automated review requests | 7-day free trial | $49/month | Website | |
| 18 | Best for versatile review generation | 7-day free trial | From $69/month | Website | |
| 19 | Best for automated review collection | 14-day free trial + demo available | From $99/user/month | Website | |
| 20 | Best for multi-channel feedback collection | 14-day free trial | Pricing upon request | Website |
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Hiver
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
CRM Creatio
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
monday service
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.6
Avis sur les meilleurs logiciels de gestion des avis clients
Voici une brève description de chaque système de gestion des avis afin de présenter les meilleurs cas d’utilisation de chaque outil, des fonctionnalités notables et des captures d’écran pour illustrer l’interface utilisateur.
Birdeye is an enterprise-ready customer experience and online reputation platform built to help multi-location and scaling businesses manage reviews, listings, social content, insights, and customer feedback from a single dashboard. With integrations across 3,000+ applications and 200+ review sites, Birdeye uses AI and intelligent agents to automate engagement, surface actionable insights, and maintain consistent, brand-safe interactions across channels for organizations of all sizes.
Why I Picked Birdeye
I chose Birdeye because of its AI automation backbone, which is especially valuable for enterprises and multi-location brands that need to streamline reputation and customer experience workflows at scale. Its AI-assisted review generation and response automation help maintain a steady pipeline of customer feedback while ensuring timely, on-brand replies without manual overhead.
Beyond basic automation, Birdeye’s AI Agents act like always-on digital teammates—handling review replies, optimizing listings, publishing social content, capturing leads, and delivering insights across locations. These intelligent agents learn your brand voice and context, allowing businesses to drive outcomes and efficiencies without adding internal headcount.
Birdeye Key Features
In addition to the above highlights, Birdeye offers a variety of features that make it a comprehensive choice for customer review management:
- Listings AI: Birdeye continuously optimizes business listings across Google, Facebook, Bing, and other directories to improve search visibility, drive more traffic, and help customers find the right location at the right time.
- Social AI & Content Publishing: Automatically generate, schedule, and publish social media posts at optimal times, track engagement, and maintain consistent brand messaging across multiple profiles and locations.
- Search AI: Helps your brand become more discoverable not just on Google but also within AI search ecosystems by optimizing how your content appears in search and AI-powered discovery platforms.
- Unified Reports: Aggregates data across reviews, surveys, listings, and social engagement into centralized dashboards and reports.
Birdeye Integrations
Integrations include HubSpot, Salesforce, dental software, Google, Facebook, QuickBooks, Zendesk, Slack, Mailchimp, and Shopify.
Pros and cons
Pros:
- Effective AI features enhancing efficiency in handling customer feedback
- Automation capabilities through a robust API
- User-friendly interface simplifying review management and social media integration
Cons:
- AI features might have a learning curve for new users
- Limited customization in some features
New Product Updates from Birdeye
Birdeye Integrates With Jobber for Automated Customer Engagement
Birdeye now integrates with Jobber, enabling automated review requests and customer engagement workflows directly from Jobber. For more information, visit Birdeye's official site.
RightResponse AI is a tool designed to change how businesses manage customer reviews by focusing on personalization and authenticity. It offers features that turn reviews into opportunities for meaningful engagement with your customers.
Why I Picked RightResponse AI: I picked RightResponse AI because it offers an intelligent review responder that generates fact-based responses to reviews. This feature enhances customer engagement and helps maintain an authentic connection with your audience. The tool's review sentiment analysis goes beyond simple star ratings to give insights into customer feedback trends, helping your team identify areas for improvement.
Another reason for choosing RightResponse AI is the Google Maps rank tracker feature. It offers competitor analysis, which can help your business improve its online presence and reputation management. These functionalities make it a great choice for managing customer reviews and understanding your market position better.
Standout Features & Integrations:
Features include an intelligent review requester that sends hyper-personalized requests to your customers, increasing the likelihood of receiving valuable reviews. The review sentiment analysis provides targeted insights, allowing you to understand customer feedback trends and areas for improvement. The platform also offers map rankings and competitor insights, tracking Google Maps rankings to help your business enhance its reputation management strategy.
Integration with Google Maps.
Pros and cons
Pros:
- Tracks local rankings to improve visibility
- Offers deep sentiment and competitor performance insights
- Generates personalized, on-brand review responses automatically
Cons:
- Usage-based pricing can get unpredictable
- Advanced analytics still limited in scope
ReviewFlowz is a customer review management software that helps you manage and utilize feedback from your customers. It’s designed to enhance your brand's visibility and credibility by facilitating the collection and management of reviews.
Why I Picked ReviewFlowz: I picked ReviewFlowz because of its AI-driven review generation and automation of review processes. These features allow you to generate replies to reviews, saving you time while making sure you maintain control over your communications. The ability to monitor reviews across multiple platforms means you can keep an eye on how your brand is perceived everywhere it matters.
Another reason I chose ReviewFlowz is its analytics tools that provide insights into customer sentiments. This feature helps you understand your customers better and can guide your business to make informed decisions. The customizable review widgets and tools for sharing feedback are also a great way to promote transparency and engagement with your audience.
Standout Features & Integrations:
Features include the ability to follow up on customer feedback, which ensures nothing slips through the cracks and your customers feel heard. The software also integrates with various feedback solutions, balancing review requests across platforms to avoid overwhelming customers. Additionally, ReviewFlowz offers a dashboard that gives insights into customer sentiments, making it easier to understand and respond to feedback.
Integrations include Slack, MS Teams, Email, and Zapier.
Pros and cons
Pros:
- Supports multiple review sites
- Free tracking options available
- User-friendly interface for managing reviews
Cons:
- No support for social media
- Doesn't support listing management
Brand24 is an AI-powered social listening tool designed to help you manage your online presence. It offers real-time monitoring of brand mentions across social media, news, blogs, and more, providing valuable insights into public perception.
Why I Picked Brand24: One of the standout features of Brand24 is its advanced sentiment analysis. This tool categorizes customer mentions into positive, negative, or neutral, allowing you to quickly assess the general sentiment towards your brand. This feature is crucial for identifying potential issues before they escalate and helps you focus your efforts on addressing customer concerns effectively.
Another reason I chose Brand24 is its automated reporting feature. This functionality generates comprehensive reports on PR coverage and brand mentions, saving you the time and effort of compiling data manually. These reports can be shared with your team, providing everyone with a clear understanding of how your brand is perceived online, which is invaluable for strategic planning and decision-making.
Standout Features & Integrations:
Features include tools for tracking brand awareness and engagement, which help you measure the impact of your marketing efforts. Brand24 also offers the ability to monitor hashtags and analyze their reach and influence, providing deeper insights into how your campaigns are performing. Additionally, the platform allows collaboration within your team, so everyone is on the same page when addressing customer feedback and managing your brand's reputation.
Integrations include Slack, Microsoft Teams, Facebook, Instagram, LinkedIn, Twitter, Google Analytics, Hootsuite, Buffer, Trello, HubSpot, and Salesforce.
Pros and cons
Pros:
- User-friendly interface that is easy to navigate
- Offers comprehensive analytics and reporting features
- Effective in tracking brand mentions across various platforms
Cons:
- Limited integration options with other tools
- Some users report issues with data accuracy
New Product Updates from Brand24
LLM Monitoring Added to Brand24 Dashboard
Brand24 introduces a new tab for LLM Monitoring, enabling users to track AI brand representation effortlessly. For more information, visit Brand24's official site.
Klaviyo.com is a customer review management software integrated within an AI marketing platform and B2C CRM. It offers businesses tools to enhance customer engagement and manage feedback, contributing to improved relationships and increased sales.
Why I Picked Klaviyo: I picked Klaviyo.com because it excels in managing customer feedback with its dedicated customer experience hub. This feature allows you to engage with your audience by responding to their reviews and insights, which can improve customer relationships. The platform also provides advanced customer segmentation, helping you tailor marketing efforts based on specific customer feedback, ensuring more personalized interactions.
Another reason for choosing Klaviyo.com is its multi-channel marketing automation, including email, SMS, and WhatsApp. This functionality enables your team to reach out to customers through their preferred communication channels, making it easier to gather and respond to reviews. The analytics tools offered by Klaviyo give you insights into customer behavior, allowing for smarter decision-making and enhancing the overall review management process.
Standout Features & Integrations:
Features include a unified customer data platform that consolidates all customer information for better insights, personalized marketing tools that tailor messages based on customer data, and comprehensive support services that provide assistance and resources for optimizing the use of the platform. These features work together to offer a robust solution for managing customer reviews and feedback.
Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, TikTok, Canva, Meta, Mindbody, PrestaShop, and Klaviyo's own API.
Pros and cons
Pros:
- Positive onboarding experiences
- Useful features for email marketing
- The interface is clean and user-friendly
Cons:
- Platform can be confusing for new users
- Some users report poor customer service, including slow response times
Jotform Enterprise is a cloud-based form automation platform that allows users to create, design, and publish various online forms across different channels and collect customer responses. The analytics and reporting features provide survey teams with actionable insights for generating leads, conducting market research, registering guests for events, managing job applications, and managing customer reviews.
In a conversation I had with Kumar Vaibhav Tanwar, Founder of Clickworthy Digital Marketing Agency, he highlighted some why the tool works well for his business: “Jotform became our no-drama intake step. It embeds fast, encrypts data, and our clients complete it on their phones without friction.”
Why I picked Jotform: The Card feature is a one-page-per-question survey format tailored to help users improve their survey response rates. The online survey platform offers a considerable selection of premade form templates that cover various applications, from online bookings and event registration to file upload and feedback templates. The feedback templates also cover many use cases, such as training sessions, appointment feedback, product reviews, and service reviews.
Standout Features and Integrations:
One of the core features is the easy-to-use form builder. Once you have chosen a pre-made survey template, you can use the form builder to customize the form to suit your requirements. The form builder has drag-and-drop functionality so modifying survey forms won’t require coding. You can set the form as a customer feedback survey to capture customer sentiment or reviews on a particular product or service.
The mobile forms module lets you collect meaningful data offline that they can conveniently manage using their smartphone or tablet. Additional features include encrypted forms, advanced security compliances, Single Sign-On (SSO), white labeling, multiple-user access, report generation, data analysis, and more.
Integrations: In addition to the prebuilt templates designed for capturing customer reviews, Jotform Enterprise also provides many apps and integrations, including Slack, Mailchimp, Google Calendar, Microsft OneDrive, Airtable, Google Drive, PayPal, Stripe, and Square.
Pros and cons
Pros:
- Flexible logic for personalized review forms
- Integrates easily with CRM and analytics tools
- Intuitive drag-and-drop builder for quick setup
Cons:
- Branding customization locked behind higher tiers
- Free plan limits forms and submissions
ReviewTrackers is an online reputation management software designed to help businesses monitor and manage customer reviews. It offers tools that allow you to understand customer feedback and improve your business's online presence.
Why I Picked ReviewTrackers: One reason I picked ReviewTrackers is its customer experience analytics. This feature lets you dive deep into customer feedback to identify areas for improvement, helping you make informed decisions to enhance customer satisfaction. You can also benefit from its local SEO strategies, which boost your online visibility, helping you reach more potential customers.
Another reason is its competitor analysis tool. With this feature, you gain insights into your competition, allowing you to develop strategies to outperform them. ReviewTrackers also offers social media monitoring, so you can manage reviews and social media interactions in one place, making it easier to maintain a consistent brand voice.
Standout Features & Integrations:
Features include local listing management, ensuring your business information is accurate across various platforms. This helps maintain customer connections and improves online visibility. The platform also offers crisis management, allowing you to address complaints and build trust with a customized engagement strategy. Additionally, it provides risk mitigation by monitoring reviews for compliance issues, so you can resolve them internally before they escalate.
Integrations include Google My Business, Apple Maps, Hootsuite, Brandwatch, Talkwalker, Trustpilot, Wellness, A Place for Mom, Healthgrades, OpenTable, Zapier, and Facebook.
Pros and cons
Pros:
- Comprehensive review management functionality
- The dashboard is intuitive and effective for managing and analyzing reviews across various platforms
- Users appreciate the straightforward onboarding process
Cons:
- Limited sentiment analysis features
- Initial setup can be cumbersome
Grade.us is a review management platform primarily designed for marketing agencies. It aims to simplify the review process, helping businesses transform customer feedback into a valuable asset.
Why I Picked Grade.us: Grade.us stands out for its review generation feature, which provides tools to encourage customers to leave reviews. This is crucial because gathering more reviews can significantly enhance your business's online reputation. Additionally, the review monitoring feature centralizes tracking across various platforms, allowing you to stay on top of customer feedback without the hassle of checking multiple sites.
Another compelling reason is the review marketing feature, which offers strategies to promote positive feedback. This means you can leverage glowing reviews to boost your brand's visibility and credibility. Plus, the reporting and analytics tools give you insights into review performance and trends, so you can make informed decisions to improve customer satisfaction.
Standout Features & Integrations:
Features include white label solutions, which allow you to customize the platform with your branding, making it look professional and cohesive. The platform also offers multi-client management, enabling you to handle multiple brands or locations efficiently. Lastly, the listings management feature gives you control over business listings across directories, ensuring consistent and accurate information.
Integrations include Google Sheets, Constant Contact, Salesforce, Mailchimp, Hubspot, Quickbooks Online, Google My Business, Facebook, Zapier, Slack, Microsoft Dynamics CRM, and Zendesk.
Pros and cons
Pros:
- Simple setup and easy multi-location management
- Automates review requests through email and SMS
- White-label options perfect for agency branding
Cons:
- Support response times can be inconsistent
- Reporting and analytics tools lack depth
Podium is a customer review management software designed to help businesses manage their online reputation. It offers tools for review management, communication, and customer engagement, enhancing interactions with customers.
Why I Picked Podium: I picked Podium because it offers AI-driven review management that helps you request and manage customer reviews effortlessly. This feature is a game-changer for your business as it helps maintain a positive online reputation by automating the process of gathering feedback. With Podium, you can focus more on your core business activities while the software takes care of your reviews.
Another reason for choosing Podium is its robust text marketing feature, which allows you to engage with your customers directly. This feature is crucial in today's digital age as it provides a direct line of communication between you and your customers, enhancing engagement and fostering loyalty. Plus, with Podium's payment processing capabilities, you can handle transactions seamlessly, ensuring a smooth experience for your customers.
Standout Features & Integrations:
Features include an inbox management system that consolidates all customer communications in one place, making it easier for you to keep track of interactions. The platform also offers webchat capabilities, allowing potential customers to reach out to you instantly and increasing the likelihood of converting leads. Additionally, Podium provides tools for driving repeat business, such as contact profiles and surveys, to help you better understand and meet your customers' needs.
Integrations include Salesforce, HubSpot, Zendesk, QuickBooks, Shopify, Google Ads, Facebook Lead Ads, Slack, Microsoft Teams, Jotform, ActiveCampaign, and Mailchimp.
Pros and cons
Pros:
- Cloud-based software offers flexibility
- Helps manage customer feedback, allowing businesses to address customer concerns
- User-friendly interface simplifies communication with customers
Cons:
- Some users report issues with customer service responsiveness
- Difficult cancellation process
Sprout Social is an all-in-one social media management platform that helps businesses manage their social media presence and engage with customers. It offers a range of features to help you handle customer interactions, including tools for publishing, analytics, and customer care.
Why I Picked Sprout Social: It is a good customer review management software because of its integrated review management system. This feature allows you to consolidate reviews from platforms like Google My Business, Yelp, and Tripadvisor into a single inbox, making it easier to manage customer feedback. By having all reviews in one place, you can oversee customer interactions and enhance your online reputation.
Another reason Sprout Social stands out is its ability to sort and filter reviews, allowing you to tailor your management strategy. This functionality, combined with analytics to analyze review scores, helps inform your business decisions. With these tools, you can identify trends and areas for improvement, ultimately improving customer satisfaction and business outcomes.
Standout Features & Integrations:
Features include advanced engagement tools that help you strengthen customer relationships by responding promptly to feedback. Additionally, Sprout Social offers social listening capabilities, allowing you to monitor brand mentions and sentiments across social media channels. The platform also supports influencer marketing to amplify your brand's reach and connect with a broader audience.
Integrations include Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp, Salesforce Marketing Intelligence Cloud, Google My Business, Shopify, Google Analytics, and Canva.
Pros and cons
Pros:
- Effectively supports managing multiple social media accounts
- Provides detailed insights for performance tracking
- Platform is easy to navigate and user-friendly
Cons:
- Hard to link branding posts to specific business outcomes
- Analytics Refresh Rate is a little slow
New Product Updates from Sprout Social
Sprout Social's New Design to Draft Integration
Sprout Social now allows designs from Canva and Adobe Express to be sent directly as draft posts. This update offers a more efficient way of integrating design tools with your social media management processes. For more information, visit Sprout Social's official site.
Yotpo is a customer review management software that offers a suite of tools to help eCommerce businesses collect, display, and leverage customer feedback. It focuses on enhancing customer engagement and building trust through authentic user-generated content.
Why I picked Yotpo: I picked Yotpo because it excels at collecting and showcasing customer reviews and user-generated content. This feature is vital for building trust and engagement with your audience. By allowing you to display reviews throughout the buyer journey, Yotpo helps create a more convincing shopping experience for potential customers.
Another reason I chose Yotpo is its AI capabilities, which include generating review summaries. This feature enhances the customer experience by providing concise and relevant information, ultimately increasing conversion rates. By leveraging AI, Yotpo empowers you to make the most of your customer feedback.
Standout Features & Integrations:
Features include loyalty and referral programs that encourage customer retention by rewarding loyal customers and promoting referrals. Yotpo also offers global reach by providing review translation to cater to international markets, which is crucial for expanding your business. Additionally, their platform provides dedicated customer support and access to case studies, helping you maximize the potential of Yotpo's offerings.
Integrations include Shopify, BigCommerce, WooCommerce, Google, TikTok Shop, Adobe Commerce (Magento), Klaviyo, Salesforce Commerce Cloud, AfterShip Personalization, Triple Whale, Twilio Segment, and Facebook.
Pros and cons
Pros:
- Customizable display options for reviews and content
- Effective AI-driven insights and analytics
- The ability to syndicate reviews across platforms
Cons:
- Implementation process lacks guidance and can be frustrating
- Users have reported technical issues, such as reviews not displaying correctly on websites
Snoball is a platform designed to help you manage customer reviews by automating the generation of referrals and enhancing your business's reputation. It connects with your existing CRM systems, making it easier for your team to leverage word-of-mouth marketing.
Why I Picked Snoball: I picked Snoball because it automates the collection of reviews and generation of referrals, which can transform your marketing strategy. By turning positive customer experiences into marketing assets, Snoball helps build trust with potential customers. The platform also provides a steady stream of reviews and video testimonials, significantly boosting your brand's reputation.
Another reason for choosing Snoball is its ability to create a marketing funnel built on trust, aiding in customer acquisition and boosting retention rates. With resources like a client success team and an on-demand learning center, you and your team can maximize results without feeling overwhelmed.
Standout Features & Integrations:
Features include a comprehensive marketing funnel that builds trust through customer experiences, resources like a client success team for expert advice, and an on-demand learning center to help you get the most out of the platform. These features work together to enhance collaboration among your marketing, sales, and finance teams, ultimately driving growth for your business.
Integrations include Salesforce, HubSpot, Adobe, Zoho CRM, Oracle, and others that might be supported but not explicitly listed.
Pros and cons
Pros:
- Integrates smoothly with CRM and referral systems
- Excellent, responsive customer support team
- Simple, intuitive platform for easy review management
Cons:
- Some campaign updates need support assistance
- Analytics dashboard lacks depth and customization
Rize Reviews is designed to help your business manage online reviews and improve customer engagement. It offers tools to enhance your online reputation and visibility without long-term commitments.
Why I Picked Rize Reviews: One reason I picked Rize Reviews as a top choice for customer review management is its automated review acquisition feature. This tool helps you gather feedback effortlessly, ensuring you always have fresh input from your customers. Real-time alerts are another standout feature, keeping you notified of new reviews as they come in, so you can respond promptly and engage with your audience effectively.
Another feature that caught my attention is the customizable review widgets. These allow you to display customer feedback on your website, building trust with potential clients by showcasing genuine testimonials. Additionally, the platform offers AI-powered review responses, which can help you manage feedback by suggesting appropriate replies, saving you time and ensuring consistency in your interactions.
Standout Features & Integrations:
Features include microsurveys for gathering customer feedback, providing insights into satisfaction and areas for improvement. The platform's competitor intelligence feature allows you to analyze your rivals and strategize accordingly, giving you a competitive edge. Additionally, a keywords dashboard for sentiment analysis helps you understand common themes in customer reviews, enabling you to address concerns and highlight strengths.
Integrations include Zapier, ClickUp, Linear, Shopify, Square POS, Salesforce, WordPress, Klaviyo, Mailchimp, and more.
Pros and cons
Pros:
- Monitors and manages reviews across platforms
- Automated review requests via email and SMS
- Simple widget setup and easy integration
Cons:
- Advanced analytics require higher-tier plans
- Limited widget customization options available
Trustpilot Business is a customer review management software designed to help you collect and manage customer service and product reviews. It offers tools that enhance customer engagement and improve brand reputation through authentic feedback, making it a valuable asset for businesses looking to build trust and drive growth.
Why I Picked Trustpilot Business: I chose it because it offers tools that let you invite customers to leave reviews, providing a structured way to gather feedback. This feature is crucial for understanding customer sentiments and making informed business decisions. Additionally, the platform's analytics tools allow you to gain insights from the collected reviews, which can be used to enhance your brand reputation and drive conversions.
Moreover, Trustpilot Business emphasizes the importance of engaging with customer feedback. This interaction not only helps in building stronger relationships with your customers but also demonstrates a commitment to improving customer experiences. The ability to customize review invitations and marketing assets further supports businesses in tailoring their approach to specific audiences, making it a versatile tool in a competitive marketplace.
Standout Features & Integrations:
Features include customizable review invitation tools that allow you to tailor the way you collect feedback from your customers. It also offers analytics that provide valuable insights into customer sentiments, helping you make data-driven decisions. Another feature is its focus on authentic reviews, which are crucial for building consumer trust and improving customer engagement.
Integrations include Salesforce, Shopify, HubSpot, WooCommerce, WordPress, Zapier, Segment, Slack, Zendesk, Hootsuite, Klaviyo, and Google Tag Manager.
Pros and cons
Pros:
- Competitor benchmarking and market insights features
- Automates review collection with smart integrations
- Robust filtering, export, and review-management tools
Cons:
- Limited control over review moderation
- Expensive plans with long-term contracts
Merchant Centric is a platform that helps you manage your business's online reputation and customer feedback. It offers tools to monitor and enhance your business listings, ratings, and reviews across various platforms.
Why I Picked Merchant Centric: I picked Merchant Centric because it lets you manage reviews from major sites like Google and Yelp all in one place. This centralization means you can respond to customer feedback quickly, which is crucial for maintaining a positive online reputation. The platform also provides real-time customer feedback through management reports, allowing you to make informed decisions about your business.
Another reason I chose Merchant Centric is its support for unlimited location additions, making it ideal for franchises and chains. This feature allows you to keep an eye on your business's online presence across all locations. Plus, the platform offers full-service reputation management, including responding to reviews and crisis management services, which can help boost revenue and improve customer engagement.
Standout Features & Integrations:
Features include tools for enhancing business listings to boost revenue, real-time customer feedback through management reports, and full-service reputation management. The platform provides a robust solution for managing online reputation, especially for businesses with multiple locations. It also includes crisis management services aimed at boosting revenue and enhancing customer engagement.
Integrations include Google My Business, Yelp, TripAdvisor, Facebook, Instagram, Google Analytics, Zillow, Realtor.com, Apartments.com, Bing, Yahoo, and Yellow Pages.
Pros and cons
Pros:
- Excellent onboarding and customer support team
- Strong sentiment tracking and analytics features
- Intuitive dashboard simplifies multi-location monitoring
Cons:
- Interface can feel dated compared to newer tools
- Limited in-platform review moderation options
Gominga is a customer review management software that helps you manage and respond to reviews from various online platforms. It offers tools to improve customer interactions and boost your online reputation by consolidating reviews from multiple sources.
Why I Picked Gominga: I picked Gominga because of its review management feature, which lets you handle reviews from diverse sources like products, mobile apps, webshops, and locations. This helps you keep track of customer feedback and respond accordingly, making it easier to maintain a positive brand image. Additionally, Gominga provides consumer insights that give you a deeper understanding of customer sentiments and preferences, allowing you to tailor your strategies to meet their needs.
Another reason Gominga stands out is its customer engagement tools. These tools are designed to not only respond to reviews but also to foster better communication with your customers. By engaging with your customers directly, you can build stronger relationships and encourage brand loyalty. The software also supports technical integration, ensuring that it fits smoothly into your existing systems without causing disruptions.
Standout Features & Integrations:
Features include consumer insights that help you understand customer sentiments and tailor your strategies, customer engagement tools that foster better communication and relationships with your audience, and the ability to manage reviews from multiple platforms in one place. These features are designed to enhance your brand's online presence and improve customer satisfaction by providing a comprehensive approach to review management.
Integrations include Amazon, Google, Apple, Bazaarvoice, Trustpilot, Walmart, Zendesk, and Zenloop.
Pros and cons
Pros:
- Strong integrations with major platforms
- Advanced sentiment analysis and reporting tools
- Centralized dashboard for all review channels
Cons:
- Reply editing options occasionally limited
- Dashboard visuals could be more intuitive
Score My Reviews is a customer review management software designed to help businesses gather and manage customer feedback. It automates the process of requesting reviews via email or text, making it easier for you to collect and showcase positive feedback.
Why I Picked Score My Reviews: I picked this because it lets you monitor all your online reviews in one place, making it simple to track customer opinions across various platforms. This feature helps you respond quickly to feedback, keeping your client relationships strong. Moreover, it provides an option to showcase positive reviews on your website, helping you build trust with potential customers.
Another reason for choosing Score My Reviews is its feature for managing negative feedback. You can redirect dissatisfied customers to a private feedback form, allowing you to address issues directly before they become public. This approach helps maintain a positive online presence and fosters customer trust and loyalty.
Standout Features & Integrations:
Features include automated review requests sent via email or text, simplifying the process for customers to leave feedback. The platform also allows you to display positive reviews on your website, enhancing your brand's credibility. Additionally, it enables you to handle negative feedback privately, ensuring any issues are resolved discreetly and effectively.
Integrations include Salesforce, HubSpot, Slack, Microsoft Teams, Zendesk, Jobber, Verified Reviews, Acuity Scheduling, Housecall Pro, Service Fusion, Convirza, and Google Forms.
Pros and cons
Pros:
- The messaging feature encourages more customer responses
- The software supports multiple review platforms
- Automated review requests help save time by efficiently collecting feedback
Cons:
- Integration with certain platforms might require additional steps
- Customization options for review requests are limited
Review Tool is designed to help businesses manage their online reputation by generating and managing customer reviews. It offers a suite of features that make it easier for businesses to collect, monitor, and showcase reviews.
Why I Picked Review Tool: I picked Review Tool because it offers robust review generation capabilities. You can request reviews through text, MMS, and email, making it easy to reach your customers on their preferred platforms. This flexibility ensures you can gather feedback quickly and conveniently. Additionally, Review Tool provides detailed monitoring features, allowing you to track reviews across multiple platforms and receive alerts for negative feedback. This means you can respond promptly and maintain your business's reputation.
Another reason for choosing Review Tool is its ability to display reviews effectively. It offers web widgets that you can integrate into your business website, showcasing positive feedback directly to potential customers. This not only builds trust but also enhances your online presence. The tool also provides competitor insights, enabling you to analyze your competitors' reviews and ratings. This feature can help you identify areas for improvement and stay ahead in the market.
Standout Features & Integrations:
Features include the ability to manage unlimited users, which is great for teams that want to collaborate on managing reviews. The tool also offers competitor insights, allowing you to analyze your competitors' reviews and ratings to see where you stand. Additionally, Review Tool provides detailed reporting capabilities, giving you insights into your review performance and helping you make informed decisions.
Integrations include RightResponse AI, ReviewFlowz, InMoment, ReviewTrackers, Text Request, Podium, Reputation, Yext, ReviewInc, Swell, Broadly, and Okendo.
Pros and cons
Pros:
- Tracks reviews and competitors across multiple sites
- Sends review requests via email and SMS
- Clean, easy-to-use interface for quick setup
Cons:
- Occasional lag or slow platform performance
- Limited customization for templates and workflows
Get More Reviews is a platform designed to help businesses gather authentic customer reviews, boosting their online visibility and sales. By using various tools, it enables companies to enhance their reputation and connect better with their audience.
Why I Picked Get More Reviews:
I picked Get More Reviews because it focuses on automating the review collection process, allowing you to gather feedback at the most optimal times. This automation means you can focus on other aspects of your business while still collecting valuable customer insights. Additionally, the platform offers SMS and email review requests, ensuring you can reach customers through their preferred communication channels.
Another reason is the inclusion of automated follow-up reminders, which help you maintain a consistent flow of reviews. This feature is essential for keeping your business relevant and visible to potential customers. The personalized support offered by the platform ensures that you have the guidance needed to maximize the benefits of these tools.
Standout Features & Integrations:
Features include the use of Tap Cards, which are physical cards that encourage customers to leave reviews by scanning a QR code. The white label option allows your business to customize the review request process, making it align with your brand's identity. The dashboard provides a centralized view where you can manage and analyze customer feedback, helping you understand trends and areas for improvement.
Integrations include Google My Business, Facebook, Yelp, TripAdvisor, Trustpilot, Amazon, eBay, Shopify, WooCommerce, and Slack.
Pros and cons
Pros:
- Real-time alerts for negative feedback
- Automated SMS and email review requests
- Easy-to-use platform with simple setup
Cons:
- Pricing may be high for small teams
- Hard to manage or remove spam reviews
SurveySparrow is a dynamic platform that specializes in customer review management, focusing on enhancing customer engagement and collecting valuable feedback. This tool offers a variety of features aimed at improving how businesses interact with their customers.
Why I Picked SurveySparrow: I picked SurveySparrow because it excels in capturing feedback through its multi-channel feedback collection feature. You can gather insights from your customers through email, social media, and even WhatsApp, making sure you're reaching them where they're most active. This flexibility ensures that you can maintain a continuous dialogue with your customers, which is essential for managing reviews and improving customer satisfaction.
Another reason SurveySparrow stands out is its AI-driven insights through the CogniVue tool. This feature analyzes large sets of data to provide actionable insights that can guide your business decisions. With these insights at your fingertips, you can address customer concerns more effectively and enhance your brand's reputation by making informed changes based on the feedback you receive.
Standout Features & Integrations:
Features include conversational surveys that can significantly boost response rates, helping you gather more comprehensive feedback from your customers. Additionally, the platform offers a reputation management tool that lets you manage online reviews across over 100 platforms, building trust and credibility for your brand. The ticketing system is another feature that stands out, allowing for quick issue resolution and more efficient feedback management.
Integrations include Salesforce, HubSpot, Slack, Microsoft Office 365, Google Sheets, Mailchimp, Zendesk, Intercom, Marketo, Trello, Eventbrite, and Gmail.
Pros and cons
Pros:
- Integrates well with CRM and analytics tools
- Conversational surveys increase response engagement
- Clean, intuitive interface with quick setup
Cons:
- Reporting and exports lack depth
- Advanced features locked in higher plans
Autres logiciels de gestion des avis
Voici quelques autres solutions de gestion d’avis qui n’ont pas atteint le haut du classement.
- Bazaarvoice
For enterprise-level review collection and syndication
- GatherUp
For consolidating feedback and reviews to increase sales
- AskNicely
For real-time reputation insights
Autres comparatifs de logiciels CX
Si vous n'avez pas encore trouvé ce qu'il vous faut ici, consultez ces autres outils de gestion de l'expérience client que nous avons testés et évalués.
- Logiciels de service client
- Logiciels de support (Help Desk)
- Logiciels de centre d’appels
- Plateformes de messagerie client
- Plateformes d’expérience digitale
- Outils d’analyse de sentiment
Qu’est-ce qu’un logiciel de gestion des avis ?
Un logiciel de gestion des avis est un outil qui aide les entreprises à collecter, surveiller et répondre aux avis clients sur plusieurs canaux en ligne. Il simplifie la gestion de la réputation et fournit des données permettant d’améliorer l’expérience client ainsi que la perception de la marque.
Critères de sélection pour un logiciel de gestion des avis
Grâce à des recherches approfondies et à des tests personnels de solutions de gestion des avis clients, j’ai établi une grille d’évaluation basée sur plusieurs aspects clés. Voici un résumé :
Fonctionnalités essentielles : 25% de la note totale
- Collecte efficace des avis clients sur plusieurs plateformes
- Analyses détaillées et rapports sur les données d’avis
- Réponse rapide et organisée aux commentaires clients
- Analyse de sentiment
- Affichage des avis sur le site web d’entreprise ou les réseaux sociaux
Fonctionnalités différenciantes supplémentaires : 25% de la note totale
- IA avancée pour l’analyse de sentiment ou intégrations avec les systèmes CRM.
- Approches innovantes pour collecter et afficher les avis, comme des widgets interactifs ou des retours en VR.
- Réponses vidéo aux avis ou mécanismes de retour ludiques (gamification).
Ergonomie : 10% de la note totale
- Conception de l’interface alliant puissance et simplicité d’utilisation.
- Fonctionnalités interactives, comme le drag-and-drop pour personnaliser l’affichage ou configurer les notifications.
Onboarding : 10% de la note totale
- Présence de ressources de formation complètes (tutoriels vidéo, visites guidées interactives, etc.).
- Démarrage rapide facilité par des bibliothèques de templates et des suggestions de workflows automatisés.
Support client : 10% de la note totale
- Support réactif et plusieurs canaux de contact (chat en direct, gestionnaires de compte dédiés, etc.).
- Base de connaissances fournie et forums communautaires pour s'entraider.
Rapport qualité/prix : 10% de la note totale
- Politiques tarifaires compétitives et abonnements flexibles.
- Le retour sur investissement des fonctionnalités telles que l’analyse avancée ou la gestion multi-plateforme.
Avis clients : 10% de la note totale
- Excellentes notes en satisfaction utilisateur et facilité d’utilisation.
- Retours soulignant l’efficacité de fonctionnalités comme les alertes en temps réel ou les capacités d’intégration.
Comment choisir un logiciel de gestion des avis
Le bon logiciel de gestion des avis vous aidera à collecter, gérer et répondre aux avis clients sur plusieurs plateformes.
Lorsque vous établissez votre liste de présélection, testez et choisissez votre solution, pensez à ces éléments :
- Quel problème voulez-vous résoudre – Commencez par cibler les lacunes de votre gestion des avis afin de clarifier les fonctionnalités requises par le logiciel.
- Qui devra l’utiliser – Pour évaluer le coût et les besoins, déterminez qui utilisera le logiciel et combien de licences seront nécessaires. Seulement l’équipe support client ou l’ensemble de l’organisation ? Souhaitez-vous privilégier la simplicité pour tous ou la rapidité pour vos utilisateurs avancés ?
- Avec quels autres outils il doit fonctionner – Précisez quels outils seront remplacés par votre future solution, ceux qui resteront, et les intégrations requises (comptabilité, CRM, RH, etc.).
- Quels sont les résultats attendus – Déterminez ce que vous attendez concrètement pour considérer le projet comme un succès. Par exemple, avoir une meilleure visibilité sur la performance. Les résultats recherchés doivent guider vos exigences fonctionnelles.
- Comment cela s’intègre à votre organisation – Analysez la sélection logicielle selon vos workflows et méthodologies. Identifiez ce qui fonctionne bien et les points problématiques à adresser.
Tendances des logiciels de gestion des avis clients
Avec l’évolution des logiciels de gestion des avis, on assiste à un mouvement vers des solutions plus intégrées, intelligentes et centrées sur l’utilisateur. Voici ce que révèlent les dernières nouveautés produits, communiqués de presse et notes de version chez les leaders du secteur.
Plateformes unifiées pour la gestion multi-canal des avis
Il existe une tendance marquée vers les solutions offrant une gestion globale des avis sur tous les canaux (réseaux sociaux, sites web, sites d'avis tiers) via un seul tableau de bord.
Cette fonctionnalité répond au défi d’une gestion éparpillée, en facilitant pour les entreprises la maîtrise de leur présence en ligne.
Intégration de l’intelligence artificielle pour l’analyse de sentiment
L’intégration de l’IA est centrale : elle améliore la capacité à suivre le ressenti, détecter les faux avis, et automatiser la gestion. Cette évolution souligne la montée des solutions intelligentes, automatisées, capables d’apporter des insights poussés sur le retour client.
Deep listening et technologies de réputation
L’IA joue aussi un rôle clé dans l’écoute profonde et la gestion de la réputation, permettant un suivi plus efficace des préoccupations clients. On passe ainsi d’indicateurs traditionnels de l’expérience client à une approche fondée sur la confiance.
Avis vidéo et contenus visuels
L’essor attendu des avis vidéo et contenus visuels crée un nouveau standard pour engager les clients et mettre en valeur produits ou services de façon plus dynamique. Cette tendance traduit une préférence croissante pour des formats de contenu plus riches et interactifs.
Se concentrer sur la qualité et la pertinence des avis
Une importance croissante est accordée à la qualité des avis afin de fournir des informations utiles et de refléter de véritables expériences clients, tout en étant optimisés pour le référencement local et l’analyse stratégique. Cette tendance souligne l’importance grandissante de la qualité et de la pertinence des avis, au-delà de leur simple positivité ou de leur volume.
Fonctionnalités des logiciels de gestion des avis
Lorsque vous choisissez un logiciel de gestion des avis, recherchez les fonctionnalités clés suivantes :
- Tableau de bord centralisé des avis : Rassemble tous vos avis en ligne de différentes plateformes dans une interface unique et facile à utiliser. Cela simplifie le suivi et la réponse aux retours clients, sans avoir à se connecter sur plusieurs sites.
- Alertes en temps réel : Vous avertit instantanément lorsqu’un nouvel avis est publié sur votre entreprise. Vous pouvez ainsi réagir rapidement, traiter les préoccupations et montrer à vos clients que leur avis compte.
- Outils de gestion des réponses : Vous permet de répondre directement aux avis depuis la plateforme, afin de fluidifier la communication, gagner du temps et ne laisser aucun commentaire passer entre les mailles du filet.
- Automatisation des demandes d’avis : Envoie automatiquement, et de manière personnalisée, des demandes d’avis à vos clients. Cela augmente le volume de vos avis et encourage des retours positifs de la part des clients satisfaits.
- Analyse de sentiment : Décrypte le véritable ressenti exprimé — positif, neutre ou négatif — afin de repérer les tendances et domaines à améliorer sans perdre de vue l’essentiel.
- Rapports et analyses : Propose des analyses visuelles et des données détaillées sur la performance de vos avis au fil du temps. Vous pouvez identifier des tendances, mesurer l’impact et prendre des décisions avisées pour améliorer votre réputation.
- Gestion multi-sites : Permet de gérer les avis de plusieurs établissements à partir d'un seul endroit. Idéal pour les franchises ou les grandes organisations qui ont besoin d’une gestion organisée et de comparaisons entre différents sites.
- Intégration avec vos outils métiers : Se connecte aux CRM, outils marketing et autres logiciels que vous utilisez déjà, garantissant que les tâches liées aux avis s’intègrent naturellement à votre routine quotidienne.
- Modération et filtrage : Filtre les avis entrants pour détecter les contenus inappropriés ou hors sujet, vous aidant à rester focalisé sur l’essentiel et à conserver une image professionnelle.
Avantages d’un logiciel de gestion des avis
L’utilisation d’un logiciel de gestion des avis permet aux entreprises d’atteindre un niveau d’efficacité et de contrôle inégalé dans la gestion des retours client, leur permettant de se concentrer davantage sur des axes d’amélioration stratégique et l’optimisation de l’expérience client tout en minimisant la supervision manuelle et en maximisant leur réputation globale.
Voici cinq principaux avantages à utiliser un logiciel de gestion des avis pour votre organisation :
- Efficacité opérationnelle renforcée : Automatise la collecte et l’organisation des avis. En réduisant l’effort manuel lié à la gestion des retours, les entreprises peuvent mieux allouer leurs ressources et se concentrer sur des activités stratégiques.
- Meilleure connaissance client : Offre une analyse approfondie et une analyse de sentiment. Le logiciel fournit des informations actionnables sur les préférences et les points sensibles des clients, permettant de mieux adapter produits, services et expérience client.
- Visibilité en ligne accrue et référencement optimisé : Améliore le classement dans les moteurs de recherche grâce à une gestion optimisée des avis. De véritables avis clients, régulièrement mis à jour, renforcent la présence en ligne d’une entreprise et sa visibilité auprès de clients potentiels.
- Renforcement de la confiance et de la crédibilité : Favorise des échanges transparents et réactifs avec les clients. Répondre rapidement aux avis — notamment négatifs — améliore la crédibilité d'une marque et inspire confiance auprès des clients existants et futurs.
- Taux de conversion plus élevé : Capitalise sur les avis positifs pour rassurer et attirer de nouveaux clients. Mettre en avant les retours favorables sur le site web ou les réseaux sociaux influence les décisions d’achat, augmentant ainsi ventes et fidélité.
Que vous cherchiez à améliorer votre réputation en ligne, obtenir une vision client plus poussée ou augmenter vos taux de conversion, un logiciel de gestion des avis constitue un outil essentiel pour atteindre ces objectifs et faire progresser votre organisation vers ses ambitions stratégiques avec plus de facilité et d’efficacité.
Coût & tarification des logiciels de gestion des avis
Lorsque vous envisagez un logiciel de gestion des avis, il est essentiel de bien comprendre la variété des offres et leur structure tarifaire pour faire un choix éclairé. Les tarifs et formules varient fortement, chacun proposant des fonctionnalités adaptées à différents besoins, des petites entreprises aux grands groupes. Voici un aperçu des principales formules proposées.
| Type de formule | Prix moyen | Fonctionnalités courantes |
|---|---|---|
| Gratuit | 0 $ | Collecte d’avis de base, Rapport limité, Réponses manuelles |
| Basique | 50 $ - 100 $/mois | Demandes automatisées d’avis, Surveillance multi-plateforme, Analyse de base, Support par e-mail |
| Professionnel | 100 $ - 250 $/mois | Analyses avancées, Analyse de sentiment, Intégration avec systèmes CRM, Support prioritaire par e-mail |
| Entreprise | 250 $+/mois | Tableaux de bord personnalisables, Accès API, Options marque blanche, Responsable de compte dédié, Support 24/7 |
Le choix de la formule dépendra de la taille de votre entreprise, de vos besoins et des fonctionnalités qui bénéficieront le plus à votre stratégie de gestion des avis. La version gratuite convient aux petites entreprises ou à celles qui débutent, tandis que les grandes structures ou celles ayant besoin de fonctions avancées privilégieront les formules professionnelle ou entreprise. Considérez votre budget et la valeur ajoutée par chaque formule à l’engagement client et à la gestion de votre réputation.
FAQ sur les logiciels de gestion des avis
Voici les réponses aux questions fréquemment posées à ce sujet :
Comment encourager les clients à laisser un avis ?
Demandez aux clients au bon moment – juste après une expérience positive, c’est l’idéal. Utilisez des demandes d’avis automatisées par e-mail ou SMS et personnalisez le message pour augmenter votre taux de réponse. Offrez des instructions simples, facilitez le processus d’avis, et remerciez toujours les répondants. Les experts CX connaissent le plus de succès en intégrant ces demandes dans le parcours client existant.
Les outils de gestion des avis peuvent-ils filtrer les faux avis ?
Oui, beaucoup de solutions utilisent l’IA et des algorithmes de détection pour signaler ou filtrer les faux avis. Ces systèmes repèrent des schémas suspects, comme un langage répétitif, une fréquence de publication anormale ou des comptes non vérifiés. Assurez-vous que votre outil propose une détection fiable des fraudes et vous permette d’examiner manuellement les avis signalés pour conserver des données de confiance.
Existe-t-il des considérations de conformité à respecter ?
Oui, vous devez respecter la réglementation, comme les directives de la FTC sur les avis et recommandations en ligne. Déclarez toujours les incitations, évitez d’écrire de faux avis et ne cherchez jamais à supprimer de vrais avis négatifs. Un logiciel spécialisé aide à documenter la conformité et à automatiser les mentions légales pour votre équipe afin de limiter les risques.
Quels indicateurs suivre dans un logiciel de gestion des avis ?
Suivez des indicateurs tels que la note moyenne, le volume d’avis, le taux et le temps de réponse, et les tendances de sentiment. Cela permet d’identifier rapidement les problèmes, de mesurer les progrès et de démontrer le ROI de la gestion des avis. Les responsables CX présentent souvent ces données pour valoriser la qualité de service et piloter la stratégie d’expérience client.
Dans quel délai répondre à un avis négatif ?
Visez moins de 24 heures — ou plus vite si possible. Une réponse rapide montre que vous tenez compte des retours et peut désamorcer une situation. Établissez des règles claires et utilisez un logiciel pour signaler et répartir les nouveaux avis afin de ne jamais ignorer un retour critique.
Comment garantir que l’outil reste aligné sur la voix de marque de mon entreprise ?
Non, la cohérence de la voix de marque nécessite une vigilance humaine. Mettez en place des modèles de réponse validés et formez vos équipes à les adapter. Certains outils permettent des lignes directrices ou des réponses automatiques respectant votre ton, mais des contrôles réguliers restent indispensables pour assurer qualité et authenticité.
Quelle est la prochaine étape ?
Vous pouvez vous abonner à notre newsletter pour recevoir des conseils et des analyses des meilleurs experts de l’expérience client. Découvrez aussi notre article sur les logiciels de gestion de l’expérience client ou consultez quel est le meilleur logiciel de gestion de la relation client du moment.
Pensez enfin à revenir régulièrement ! Nous publions souvent de nouveaux articles pour vous accompagner dans l’amélioration de l’expérience de vos clients.
