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Customer Experience Software hilft Ihrem Team, Feedback zu sammeln, Erkenntnisse auszuwerten und Maßnahmen zu ergreifen, um die Art und Weise zu verbessern, wie Kunden mit Ihrer Marke interagieren. Sie erleichtert das Schließen von Feedbackschleifen, das Nachverfolgen von Kundenzufriedenheit und unterstützt bessere Erlebnisse über alle Kanäle hinweg.

Ganz egal, ob Sie Schwierigkeiten dabei haben, Daten aus Silos zu managen, herauszufinden, was funktioniert (und was nicht), oder den Wert Ihrer CX-Initiativen nachzuweisen: Die richtigen Customer-Experience-Tools können helfen. Diese Plattformen helfen Ihnen, zu verstehen, was Ihre Kunden tatsächlich denken – und daraus eine Strategie abzuleiten. Ich habe jedes Tool anhand von Funktionen, Benutzerfreundlichkeit und Integrationen bewertet, damit Sie die ideale Lösung zur Steigerung der Kundenzufriedenheit auswählen können.

Deshalb können Sie unseren Bewertungen vertrauen

Wir testen und bewerten Customer Experience Software seit 2021. Als CX-Experten wissen wir, wie kritisch und auch schwierig es ist, bei der Auswahl der richtigen Software eine gute Entscheidung zu treffen.

Wir investieren viel Zeit in gründliche Recherchen, damit unsere Leser bessere Software-Kaufentscheidungen treffen können. Wir haben über 2.000 Tools für verschiedene CX-Einsatzgebiete getestet und über 1.000 umfassende Softwarebewertungen geschrieben. Erfahren Sie, wie wir transparent bleiben & unsere Bewertungsmethodik für Software.

Die beste Customer Experience Software: Schneller Vergleich

Diese Vergleichstabelle fasst wichtige Details zu jeder meiner Top-Auswahlen für Customer Experience Software zusammen. Sie können Preisdetails sowie die Verfügbarkeit von kostenlosen Testversionen oder Demos auf einen Blick vergleichen und damit die beste Software für Ihr Budget und Ihre Geschäftsanforderungen finden.

Bewertungen für die besten CXM-Softwares

Damit Sie die beste Customer Management Software für sich auswählen können, finden Sie hier ausführliche Beschreibungen meiner Top-CXM-Lösungen und eine Erklärung, warum ich sie auf diese Liste gesetzt habe.

Best for adaptive taxonomy-driven insights

  • Free demo available
  • Pricing upon request

Enterpret is an AI-driven customer experience management software built for teams that need clearer insight from complex feedback. Its adaptive taxonomy–driven insights automatically organize customer signals into meaningful themes, making analysis faster and more accurate. This approach helps product and CX teams act on feedback without relying on rigid, manual categorization.

Why I Picked Enterpret

I picked Enterpret for its adaptive taxonomy–driven insights, which automatically structure customer feedback for faster analysis. By consolidating inputs from multiple sources, the platform highlights key trends without relying on rigid tagging systems. Its customer knowledge graph then connects related feedback, helping teams understand impact and respond with clarity and confidence.

Enterpret Key Features

In addition to adaptive taxonomy-driven insights, Enterpret offers:

  • Quantify: This feature visualizes feedback based on tracked Keywords and Reasons, simplifying the analysis process.
  • Anomaly Detection: Alerts you to unusual changes in feedback, enabling quick responses to emerging issues or trends.
  • Trends: Monitors feedback volume over time for specific Keywords or Reasons, offering valuable insights for product development.
  • Dashboards: Customizable dashboards provide a centralized view of key feedback metrics for easier tracking and analysis.

Enterpret Integrations

Integrations include Slack, Jira, Zendesk, Salesforce, Intercom, HubSpot, Gainsight, Segment, Amplitude, and Snowflake.

Pros and cons

Pros:

  • Integrates feedback from various sources for comprehensive analysis
  • Customer knowledge graph aids in contextual feedback interpretation
  • Enriched data insights support informed decision-making

Cons:

  • Limited action workflows beyond insights
  • Not a replacement for full CX platforms

Best for a comprehensive ticketing system

  • 14-day free trial + free plan available
  • From $19/user/month (billed annually)
Visit Website
Rating: 4.4/5

Freshdesk (a product of Freshworks Inc.) is a customer service platform designed to help teams manage customer inquiries at scale through structured support workflows. It combines ticketing, self service, and reporting tools to support consistent handling of customer requests across channels. This setup can be useful for organizations looking to improve organization and internal efficiency in their customer service operations.

Why I picked Freshdesk: Freshdesk is a customer service platform designed to help teams manage customer inquiries at scale through structured support workflows. It combines ticketing, self service, and reporting tools to support consistent handling of customer requests across channels.

This setup can be useful for organizations looking to improve organization and internal efficiency in their customer service operations.

Standout Features & Integrations:

Features include automation tools that help sort and assign incoming requests based on predefined conditions. Freshdesk also offers a self service knowledge base and community forums, allowing customers to find answers independently for common issues. Collaboration tools support internal discussions by letting agents involve teammates or subject matter experts when needed. Reporting and analytics provide visibility into support activity, while customization and security controls support different operational requirements.

Integrations include Freshchat, Freshservice, and Freshmarketer. Additional integrations include Google Calendar, Mailchimp, Segment, Zapier, Office 365, Google Workspace, Slack, Facebook, LinkedIn, Jotform, Typeform, Calendly, Email Parser by Zapier, and ClickFunnels Classic.

Pros and cons

Pros:

  • Consolidates multi-channel support in one platform
  • Strong automation cuts repetitive workload
  • Intuitive UI accelerates team adoption

Cons:

  • Notification customization and moderation are limited
  • Advanced analytics locked behind expensive tiers

Best for utilizing customer survey feedback

  • Free trial available
  • From $19/month
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Rating: 4.4/5

SurveySparrow is a customer engagement software that's designed to help businesses gather feedback and engage with their customers. It's all about making the process of collecting and analyzing customer feedback a whole lot easier.

Why I picked SurveySparrow: I included SurveySparrow because their survey software covers a wide range of use cases for CX teams. You can embed their survey bots on your website to extend support or solve common queries, or set up surveys to measure key customer metrics, such as your customer effort score (CES), customer satisfaction score (CSAT), or your transactional or relational net promoter score (NPS). To help you reduce your churn rate, you can also use it to set up a customer exit survey that runs after each customer churn event.

SurveySparrow Standout Features and Integrations:

One standout feature for SurveySparrow is its omnichannel approach to collecting customer feedback. SurveySparrow lets you automate closing the feedback loop with personalized workflows to instantly value customers’ responses and pacify your detractors. The omnichannel approach helps you reach your audience through any medium, including via weblink, in-app embedding, email, SMS, or QR code.

SurveySparrow’s simple UI makes the customer survey creation process enjoyable. You can also combine their survey tool with SurveySparrow’s case management feature to create tickets and efficiently address your customers’ feedback. As a software provider, SurveySparrow is also well-known for providing excellent customer support, too.

Integrations are available with 180+ software solutions, including Salesforce, Freshdesk, HubSpot, Power BI, Zendesk, MailChimp, Intercom, Slack, Stripe, Zapier, and others. They also offer several APIs, as well as webhooks, to support additional custom integrations as well.

Pros and cons

Pros:

  • Offers mobile-first surveys purpose-built for mobile devices
  • Over 180+ integrations
  • Easy to automate recurring surveys

Cons:

  • Overlap between their various products is confusing
  • Costly to add extra users ($49/extra user/month) for larger teams

New Product Updates from SurveySparrow

SurveySparrow's Enhancements to Survey Flows
SurveySparrow's new conversational forms interface.
September 21 2025
SurveySparrow's Enhancements to Survey Flows

SurveySparrow announced new updates, including enhancements in survey flows and user engagement. For more information, visit SurveySparrow's official site.

Best for AI-powered customer experience management

  • Free plan available
  • From $25/user/month (billed annually)
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Rating: 4.7/5

Hiver is a modern AI-powered customer experience and help desk platform for fast-moving teams. It helps you manage customer queries from all support channels, including email, live chat, WhatsApp, voice, and social media from a single, familiar email-like interface. 

Why I picked Hiver: Hiver brings together all the capabilities you’d want from a customer experience management platform. Its built-in ticketing system keeps every query organized and easy to track. Teams can assign conversations, add internal notes, and follow up seamlessly, ensuring nothing slips through the cracks.

Hiver’s live chat allows you to connect instantly with website visitors. Whether it’s answering a quick product question or resolving a support issue on the spot, live chat helps you create faster, more personal interactions that build trust. And for customers who prefer to find answers on their own, Hiver includes a knowledge base where you can publish FAQs, step-by-step guides, and troubleshooting tips. 

Hiver Standout Features and Integrations:

Standout features include Hiver AI, which embeds AI capabilities across all touchpoints of the customer support journey. For example, the AI Copilot helps agents respond to customers through contextual answers, reply drafts, tone adjustments, and more, while the AI Agents help you set up autonomous workflows to handle FAQs, follow-ups, and other actions. It also has AI Insights that use conversations to forecast issues and risks.

Integrations include Aircall, Asana, Jira, Okta, QuickBooks, Salesforce, Slack, WhatsApp, and Zapier and 100+ other platforms. 

Pros and cons

Pros:

  • Strong internal collaboration features
  • Customer support from real humans available 24/7 via chat or email, across all plans (including free one)
  • AI-features embedded at all stages of customer support journey

Cons:

  • Mobile experience isn’t as strong as the desktop one
  • Compared to some other platforms, Hiver offers fewer third party integrations

New Product Updates from Hiver

Hiver Release: Shared Drafts, AI Tasks & More
You can now personalize how Hiver's Ask AI communicates with your team.
December 28 2025
Hiver Release: Shared Drafts, AI Tasks & More

Hiver's release brings Shared Drafts, AI Tasks for workflow automation, AI-drafted reply refinement with your Knowledge Base, customizable Ask AI tone and style, nested Knowledge Base categories, and enhanced note searching—helping your team collaborate and find answers faster. Visit Hiver’s website for more details.

Best for multi-channel feedback collection

  • 10-day free trial available
  • From $55.99/month
Visit Website
Rating: 4.6/5

Survicate is a survey software designed to collect feedback across multiple channels, including email, websites, in-product, and mobile in-app surveys. Its capacity to integrate with a wide array of tools and provide a holistic view of customer insights makes it ideal for businesses looking to understand and act on user feedback.

Why I picked Survicate: This customer experience management software allows you to choose from different feedback collection options, depending on what works for you and your target audience. It's easy to create surveys that integrate seamlessly with your existing systems, allowing for efficient and consistent data flow from your customers.

Survicate also provides metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) to track and understand customer satisfaction and loyalty. Whether you're looking to gauge customer experience through email, in-product, your website, or mobile apps, you can customize your survey attributes and reach specific customer segments to gather actionable insights.

Survicate Standout Features and Integrations:

Standout features include multi-channel surveys that you can set up using an intuitive drag-and-drop creator. The platform also offers NPS, CSAT, and CES metrics to measure and track experiences at all user touchpoints. Moreover, Survicate provides over 400 professional templates for different user research initiatives. You can also automate your feedback collection and access real-time reporting and analysis for a more consistent stream of insights.

Integrations include Active Campaign, Drip, FullStory, Google Analytics, HubSpot, Klaviyo, Intercom, MailChimp, Microsoft Teams, Slack, Zendesk, and much more.

Pros and cons

Pros:

  • Real-time analysis
  • Many integrations available
  • Ability to edit surveys from a template

Cons:

  • Learning curve for users wanting to maximize the platform's features
  • Continuous customer responses may be overwhelming to navigate

New Product Updates from Survicate

Survicate's FullStory Integration for Mobile Apps
You can now integrate Survicate with Fullstory.
October 5 2025
Survicate's FullStory Integration for Mobile Apps

Survicate enhances its mobile surveys with FullStory integration, boosting user insights and analytics. For more information, visit Survicate's official site.

Best for customer experience personalization

  • Free trial + free demo available
  • From $25/user/month (billed annually)
Visit Website
Rating: 4.4/5

Salesforce Service Cloud is a customer experience management platform and helpdesk that supports companies in creating consistent customer service across multiple channels. It enables companies to efficiently manage customer interactions using automation and AI to enhance overall support quality.

Why I chose Salesforce Service Cloud: The software's AI can analyze customer interactions to provide proactive service recommendations, anticipate customer needs, and customize interactions at scale. Agents get a 360-degree view of customer interactions, allowing them to offer more personalized support and services.

Other AI features like chatbots and automatic triaging ensure that customer inquiries are quickly directed to the most qualified agents, improving response times and support quality. The platform also offers a user-friendly interface with a drag-and-drop editor for creating a self-service center, enabling customers to find solutions independently and reducing the burden on support teams.

Salesforce Service Cloud Standout Features & Integrations

Standout features include a robust knowledge base that helps agents to quickly find information and solutions to common issues, speeding up resolution times. The field service feature supports mobile workforce management, equipping field technicians with the necessary tools and information to deliver outstanding service.

Integrations include Freshdesk, CloudTalk, Twilio, Brandwatch, Paligo, Mailchimp, HubSpot CRM, Trello, TeamViewer, Smartsheet, Klaviyo, Aircall, Gainsight, and Conversocial.

Pros and cons

Pros:

  • Multiple pricing tiers to support various stages of growth
  • Effectively simplifies support procedures
  • Customizable and adaptable to user needs

Cons:

  • Some usability features are locked to higher-tier plans
  • Implementation can be time-consuming

Best for customer service chatbots

  • 7-day free trial + free plan available
  • From $25/user/month
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Rating: 4.7/5

Tidio is a customer service software that works well for customer experience management. It has a chatbot, live chat, and email marketing tool all rolled into one.

Why I picked Tidio: Their chatbot is easy to customize, meaning you can make it sound just like you or your brand. The chatbot can also handle a bunch of different tasks, such as answering FAQs, booking appointments, or selling products. Then there's the live chat feature, which lets you talk to your customers in real time.

Tidio Standout Features and Integrations:

Standout features for Tidio include its email marketing tools which are integrated with it's chatbot/live chat software, allowing you to send out targeted campaigns to keep your customers engaged. This is a particularly useful feature since, usually, CX tools specialize in one or the other.

The email marketing tools let you hand-craft emails using a simple, drag-and-drop designer or email templates to get you started quickly. They have over 500 templates to choose from and will often add more to the library. You can automate email flows using event triggers - for example, whenever you get a new subscriber to your site (welcome letter) or a customer wraps up an experience with customer service (survey).

Some additional features include analytics for your email campaigns; the ability to turn emails into support tickets; and the ability to classify conversations based on customer intent. These key features can help you better prioritize your work, ensure customers are taken care of, and make sure nothing slips through the cracks.

Integrations are available with WordPress, Shopify, and Mailchimp, allowing you to keep all your customer interactions in one place, no matter where they're happening. Tidio also has a robust API to support additional custom integrations as well. If you sign up for the Tidio+ plan, additional integrations are available with Wix, ActiveCampaign, Klaviyo, Recharge, Meta, Attentive, Yotpo, and Judge.me.

Pros and cons

Pros:

  • Multilanguage capabilities are included in all plans
  • The Free and Starter plans offer a wide range of features
  • Includes up to 500 chatbot triggers in their Starter plan

Cons:

  • Live chat support is limited to 24/5 and not available in the free plan
  • Limited customization options

Best for collaborative team inboxes

  • 30-day free trial
  • From $14/user/month (billed annually)
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Rating: 4.7/5

Missive is a team communication and collaboration platform built around shared inboxes and conversation management. It combines email, chat, and task organization into one place so your team can handle customer and internal communications without jumping between tools.

Why I Picked Missive: I picked Missive because of its collaborative conversation handling. Features like team inboxes and assignment options let you and your teammates share responsibility for customer communication while keeping accountability clear. Internal threads and collaborative drafting also ensure responses are accurate and reviewed before reaching customers, which helps maintain consistency and quality in customer interactions.

Another reason I chose Missive is its automation and workload management. With rules, you can automatically assign conversations, send out-of-office replies, or follow up with unresponsive customers. Workload balancing methods, like round-robin or least busy first, keep response times fair across your team and ensure no customer message is overlooked. These features directly support customer experience management by keeping response times fast and interactions smooth.

Missive Standout Features & Integrations

Features include analytics to measure reply times, handle times, and incoming message volume so you can spot performance gaps and improve your customer support. Canned responses also let you quickly reply with pre-written templates that include variable fields for personalization, helping your team stay efficient without losing a human touch.

Integrations include OpenAI, Integrately, Lindy.ai, Make, Close, HubSpot, Pipedrive, Salesforce, AIrcall, Dialpad, Dropbox, Google Drive, Asana, Trello, Shopify, and GitHub.

Pros and cons

Pros:

  • Workload balancing keeps response times fair
  • Internal threads prevent miscommunication on replies
  • Shared inbox improves team communication flow

Cons:

  • Task management less advanced than dedicated tools
  • AI-generated replies sometimes need heavy editing

New Product Updates from Missive

Missive Adds AI Rules and Out-of-Office Auto Replies
Missive adds out-of-office status with built-in auto-responder for replies.
December 15 2025
Missive Adds AI Rules and Out-of-Office Auto Replies

Missive introduces out-of-office auto responders, new AI-powered rules, and expanded API capabilities to improve automation and message handling. For more information, visit Missive's official site.

Best AI-powered, omnichannel support solution

  • 14-day free trial
  • From $49/user/month
Visit Website
Rating: 4.3/5

Zendesk is a comprehensive, AI-powered customer experience management software that helps businesses deliver customer support. It offers many features, including ticket management, real-time chat, a knowledge base, and reporting tools, facilitating communication between customers and support agents through multiple channels.

Why I picked Zendesk: Its customizable interface allows businesses to tailor the software to their operational needs, ensuring a seamless experience for customers and support agents. You can track customer interactions and monitor metrics such as response time and customer satisfaction—giving your team insights to help them continuously improve their customer service.

Zendesk provides multichannel support covering email, phone, chat, and social media. Its unified inbox feature ensures that all customer requests from a single customer are automatically merged, streamlining the communication process and enhancing the customer experience.

Zendesk Standout Features and Integrations:

Standout features for Zendesk are its ticketing system and self-service portal. The ticketing system enables businesses to effectively manage and resolve customer inquiries, complaints, and support requests. It allows for seamless tracking and follow-up on customer interactions, promoting timely responses and issue resolution. You can quickly categorize, tag, and assign tickets and add common messages and solutions to responses, improving efficiency and overall response times.

Zendesk's self-service portal allows companies to create a knowledge base consisting of FAQs, guides, and tutorials, enabling customers to find answers to the usual questions independently. Businesses can relieve their support team of trivial inquiries and instead focus on more complex issues.

Its analytics dashboards offer real-time insights into support performance, allowing companies to evaluate customer satisfaction rates, identify trends, and discover growth opportunities.

Integrations include Asana, Google Workspace, HubSpot, Jira, Microsoft Dynamics, Salesforce, Shopify, Slack, Trello, Zoom, and over 1200 more options on the Zendesk Marketplace.

Pros and cons

Pros:

  • Advanced analytics dashboard
  • Robust ticket management features
  • Customizable templates to answer common questions

Cons:

  • Slight learning curve for advanced features
  • Limited free plan

Best for CX management within a complete CRM

  • 15-day free trial
  • $14/user/month (billed annually)
Visit Website
Rating: 4/5

Zoho CRM is a robust customer relationship management platform used by over 250,000 businesses in 180 countries. It offers tools to help you effectively manage your sales pipeline, marketing automation, and customer support activities, covering all areas of your revenue operations. The software can facilitate customer conversations via phone, email, live chat, and social media.

Why I picked Zoho CRM: I included Zoho CRM in this list because of its ability to use artificial intelligence for better CX interactions. For example, the software uses AI to learn from customer interactions in order to provide useful suggestions like the best time to contact customers or predict business trends. Zoho CRM also has an analytics feature that uses data across your entire organization to provide you with an impact analysis of business decisions, helping you minimize risks and increase your potential for success.

Zoho CRM Standout Features and Integrations:

The biggest standout feature for Zoho CRM is its omnichannel engagement coverage. When a customer interaction is initiated through any of your connected channels, your CX team will be notified. The software also stores detailed communication data and customer records, ensuring your agents have all the context they need to effectively handle requests. Teams can also manage their calendars, files, and emails through the system. Workflow automations help you easily respond to simple requests without adding to your team's workload.

Integrations include Microsoft Office 365, Microsoft Teams, Google Drive, Zapier, Zendesk, and ServiceNow.

Pros and cons

Pros:

  • Helps analyze customer sentiments, trends, and engagement levels
  • Feature-rich and affordable
  • You can monitor social mentions in one inbox

Cons:

  • Many features creates a steep learning curve
  • AI features are limited to their highest paid plan

Best for automating feedback-to-action workflows

  • Free plan available
  • From $34/user/month (billed annually)
Visit Website
Rating: 4.7/5

If your team wants a flexible way to capture customer feedback and turn it into action, Jotform brings surveys, forms, and approvals into one place. CX managers, support leads, and ops teams can launch NPS or CSAT forms, route submissions to tickets or CRMs, and share quick visual reports without extra tools. It’s a practical pick when you need customer input to trigger the next step in your experience workflows.

Why I Picked Jotform: I picked Jotform for its form-to-workflow automation that helps CX teams move from feedback collection to resolution fast. You can build approval flows so managers can approve or reject requests from email, keeping response loops tight (Jotform Workflows). Native integrations push submissions directly into Zendesk, Salesforce, or HubSpot so feedback becomes tickets, leads, or deals without manual entry. Paired with NPS and survey templates plus conditional logic, you can tailor questions to each customer and send only the actions that matter.

Standout Features & Integrations:

Features span beyond its workflow focus. Jotform helps your team capture and share customer insights with ease. You can prefill forms to boost response rates, collect on-site feedback through kiosk mode, create quick visual reports, and manage data or trigger follow-ups directly in Jotform Tables.

Integrations include Google Sheets, Slack, Salesforce, HubSpot, Zendesk, Microsoft Teams, Trello, Asana, Dropbox, and Google Drive; an API is also available.

Pros and cons

Pros:

  • Native CRM and ticketing integrations
  • Visual reports for quick CX insights
  • Email approvals speed up CX workflows

Cons:

  • HIPAA compliance only on higher plans
  • Single-user plans limit collaboration

Best for NPS surveys and microsurveys

  • 14-day free trial + free plan available
  • From $174/month (billed annually)
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Rating: 4.7/5

UserGuiding is a product walkthrough and user onboarding software designed to facilitate the creation of interactive product walkthroughs and user onboarding processes.

Why I picked UserGuiding: It provides a comprehensive suite of features that facilitate the collection of user insights through NPS surveys, micro-surveys and in-app surveys. These can collect feedback from the customer and display the resulting data in real time within the tool. An analytics page will display the resulting information and you can dig deep to find specific customer behaviors with the user-specific activity feed. Additionally, you can leverage its Slack integration to receive in-app notifications with responses.

Standout Features & Integrations:

Standout features include its code-free approach, allowing companies to design and implement onboarding experiences without the need for technical programming skills, which is a significant advantage for businesses looking to onboard users efficiently.

You can select the ready-to-use templates or create the survey you need from scratch in under 5 minutes. Once you have collected enough information, you can download the data to your computer so you can manipulate it in other software.

Integrations include Mixpanel, Segment, Intercom, Slack, Google Analytics, Google Tag Manager, Woopra, and HubSpot.

Pros and cons

Pros:

  • Includes walkthroughs, checklists, and surveys
  • Strong onboarding with responsive support
  • Easy setup, no coding required

Cons:

  • Basic analytics compared to advanced tools
  • Limited design flexibility in lower tiers

Best for personalized journey orchestration

  • Free demo available
  • From $15/user/month (billed annually)
Visit Website
Rating: 4.4/5

Nextiva is a customer experience management platform that provides a comprehensive suite of tools designed to enhance business communications and customer interactions. It offers solutions for voice, video, chat, social media, and email, integrating these channels into a single platform to facilitate customer engagement.

Why I chose Nextiva: I like Nextiva's AI-powered customer journey orchestration feature, which tracks and analyzes customer interactions across various touchpoints. This allows businesses to predict customer needs, personalize their interactions, and deliver a consistent experience. By using AI to automate workflows and optimize engagement strategies, Nextiva ensures that customers receive timely and relevant communication.

Additionally, Nextiva offers advanced voice analytics and real-time reporting tools. Utilizing machine learning algorithms, the voice analytics feature examines call data to provide deep insights into customer sentiment and agent performance. This enables businesses to detect patterns and identify areas needing improvement, to provide more consistent, high-quality service. Real-time reporting further enhances operational efficiency by allowing managers to track key performance indicators such as average response times and call resolution rates. 

Nextiva Standout Features & Integrations

Standout features include intelligent virtual assistants that can handle routine inquiries and tasks and the call pop feature that provides agents with critical customer information before answering calls. Additionally, the customer feedback gathering feature helps businesses collect and analyze customer opinions to continuously improve their services.

Integrations include Salesforce, HubSpot, Microsoft Teams, Zoho CRM, Zendesk, G Suite, Microsoft Outlook, Slack, ServiceNow, QuickBooks, SugarCRM, NetSuite, Oracle Sales Cloud, RingCentral, and Mailchimp.

Pros and cons

Pros:

  • AI features to assist agents with routine tasks
  • Supports team collaboration
  • Comprehensive analytics and reporting features

Cons:

  • Wide range of capabilities may be overwhelming for smaller operations
  • Many integrations are only available on higher-tier plans

Best for automated referral growth

  • Free plan available
  • From $494/month
Visit Website
Rating: 4.6/5

Snoball is a customer experience management software, designed to enhance word-of-mouth marketing through strategic incentives. These incentives encourage customers to engage by submitting product reviews and referrals, fostering a robust word-of-mouth marketing ecosystem.

Why I picked Snoball: What sets Snoball apart is its integrated approach, blending reputation marketing with proactive engagement strategies. Teams dedicated to customer satisfaction can leverage Snoball to craft customized experiences that foster brand loyalty and community while creating impactful memories that encourage customer involvement and feedback.

By deploying targeted campaigns and streamlined automated interactions, Snoball ensures that your brand remains a focal point for your customers. Snoball's sophisticated analytics platform provides deep insights into engagement metrics, allowing you to refine your customer engagement strategies. This data-driven approach helps you to personalize the customer experience journey further.

Snoball Standout Features and Integrations:

Features include automated referrals by integrating with your company's Customer Relationship Management (CRM) system. The platform also turns customer reviews into marketing assets to help elevate your brand. Snoball also allows businesses to capture and share video testimonials from their customers.

Integrations include popular CRM systems such as Salesforce, HubSpot, Zoho CRM, Oracle, Adobe, and more.

Pros and cons

Pros:

  • Intuitive interface
  • Creates marketing assets automatically
  • Automates your referral program

Cons:

  • Learning curve for those unfamiliar with automation
  • May be expensive for small businesses

Best for efficient customer service workflows

  • Free trial available
  • From $25/user/month + $500/month base fee
Visit Website
Rating: 4.2/5

Acquire is a comprehensive customer support platform that provides businesses with a unified view of customer interactions across various channels, including email, social media, live chat, video chat, voice calls, and text messages.

Why I picked Acquire: I included Acquire in this list because they offer a range of features all aimed at improving customer service efficiency and effectiveness. The platform's ability to integrate customer information, prioritize customers, set up routing configurations, and facilitate communication across different channels makes it an ideal tool for efficient customer service workflows.

Acquire Standout Features and Integrations:

Standout features for Acquire include its features focused on customer engagement, customer satisfaction, and streamlining the customer support process. By merging all customer communications into a unified agent inbox, you'll be able to improve the speed at which customer inquiries and complaints are responded to, thus improving your customer experience.

Other features that stand out are the tools for live chat, co-browsing, video chat, and chatbots, which are not commonly found in one package in other similar tools. It also provides data analytics that help with decisions that improve the customer experience.

Integrations are available with Amazon Lex Bot, Calendly, DocuSign, Google Analytics, HubSpot, Freshdesk, Magento, Mailchimp, Microsoft Dynamics CRM, Salesforce, Shopify, Stripe, WhatsApp, WooCommerce, Zapier, Zoom, and others.

Pros and cons

Pros:

  • No-code implementation is quick and easy
  • You can request tailored professional services for your exact business needs (extra charges apply)
  • Easy to track individual agent performance to spot areas for improvement

Cons:

  • Additional usage charges may apply
  • May be too expensive for small businesses

Best for digital asset and content management

  • Free demo available
  • From $30,000/year (billed annually)

Adobe Experience Manager integrates content management systems and digital asset management to monitor, track, analyze, optimize, and improve the customer experience. The platform is well-known for its ability to streamline content creation and management processes, improve customer experience, and drive demand marketing efforts.

Why I picked Adobe Experience Manager: I included Adobe Experience Manager in this list because it simplifies the distribution of content across several channels, and personalizes these contents to the customer’s device, to improve their experience with your brand, services, or products.

Adobe Experience Manager Standout Features and Integrations:

Standout features that set Adobe Experience Manager apart are its unique combination of content management system (CMS) and digital asset management (DAM) capabilities. It not only allows for the creation and management of content but also offers features such as digital signage, a headless content management system, content insights, rules-based targeting, targeting insights, and real-time customer profiles. These features enable businesses to design and manage digital displays, deliver content to modern apps, and access performance data and reports for better data-driven decisions around content creation.

Integrations are available with other Adobe products, including Adobe Target for delivering personalized experiences, Adobe Campaign for delivering personalized campaigns across other channels, and Adobe Creative Cloud for collaborating with designers. You can also connect it to Adobe Advertising Cloud or Google Analytics to analyze your website performance.

Pros and cons

Pros:

  • Enterprise-grade security
  • You can use Adobe Experience Manager Forms to collect customer data across key touchpoints
  • Well-known and trusted software provider with a solid reputation

Cons:

  • Steep learning curve and complex initial setup
  • Overlap between Adobe's various products is confusing

Best for integrated customer data across functions

  • Free demo available
  • From $65/user/month

Oracle CX is a comprehensive customer experience management solution that integrates customer data across various business functions. It is particularly notable for its ability to consolidate data from advertising, marketing, sales, commerce, and service sectors, offering a holistic view of customer interactions.

Why I picked Oracle CX: I included Oracle CX in this list because they offer a full-feature CX platform that's suitable for enterprise organizations. Their software is used across a wide range of industries and covers the entire customer journey from end-to-end, giving you a 360-degree view of all your customer touchpoints.

Oracle CX Standout Features and Integrations:

One standout feature for Oracle CX is its cross-channel marketing capabilities, which allow you to create personalized marketing campaigns across all your different communication channels, including email, mobile, social media, and the web. Additionally, their integrated customer data platform helps businesses collect, unify, and action their customer data, allowing for targeted advertising campaigns.

Integrations are available with other Oracle products, as well as with third-party applications such as Salesforce, Microsoft Dynamics, Marketo, HubSpot, Shopify, and Magento.

Pros and cons

Pros:

  • Suitable for personalizing B2B and B2C customer experiences
  • Suitable for enterprise-level organizations
  • Delivers rich customer intelligence

Cons:

  • Lengthy implementation process
  • Steep learning curve

Best for syncing CX and product development

  • Pricing upon request

UserZoom is a comprehensive user experience (UX) insights system that provides businesses with a variety of tools and services to improve their customer experience. It can help you improve your customer experience by synchronizing CX feedback with your product development team's workflows.

Why I picked UserZoom: I included UserZoom because it offers unique features compared to the other software systems in this list - most notably, the ability to conduct live interviews, usability testing, card sorting, benchmarking, and surveys. These features work together to increase the efficiency and impact of UX research, provide agile research for confident decision-making, engage and grow audiences, and discover user goals and test designs.

UserZoom Standout Features and Integrations:

One standout feature for UserZoom is its user testing capabilities. It allows for the collection of user feedback through various methods such as testing, surveys, audio feedback, and video feedback. This versatility in data collection methods provides a more holistic view of the customer experience.

Integration are available with Adobe XD, InVision, Sketch, Figma, FigJam, Qualtrics, SurveyMonkey, Medallia, Adobe Analytics, Google Analytics, and Pendo.

Pros and cons

Pros:

  • Lots of helpful resources, including guides, podcasts, templates, and a dedicated support team
  • Offers a mobile testing feature for monitoring UX on mobile devices
  • Can collect and analyze qualitative and quantitative data

Cons:

  • No free trial available
  • Pricing details are not transparent

Best for a holistic voice-of-the-customer solution

  • Free demo available
  • Pricing upon request

Satmetrix is a customer experience management software that gathers direct and indirect customer feedback from contact centers, call centers, and ongoing multichannel conversations and combines it to give you a true voice of your customer. It's designed to drive performance outcomes across the entire customer journey, making it a suitable choice for businesses that want to leverage voice of customer (VOC) data to improve their customer experience.

Why I picked Satmetrix: I included Satmetrix in this list because of its holistic VOC-centered approach. By combining and analyzing all forms of feedback across the customer journey, Satmetrix will give you actionable insights to help you improve your customer experiences. It also offers features like net promoter scoring, automated alerts for poor customer experience, and text analytics for understanding customer sentiment.

Satmetrix Standout Features and Integrations:

Standout features for Satmetrix include omnichannel feedback, customer journey-based design, and text and speech analytics, which help businesses identify areas of improvement, elevate their VOC strategy, personalize service with text and speech analytics, and improve customer satisfaction. Using the insights obtained, it creates reports about a company’s customer persona, behavior, customer journey mapping, and the customer’s experience at each touchpoint and their buying decision journey.

Integrations are available with Okta, ClientCircle, and Informatica.

Pros and cons

Pros:

  • Trends can be visually depicted as word clouds for quick analysis
  • Uses machine learning and natural language processing to detect sentiment
  • Offers consulting services if you need additional support

Cons:

  • Overlap between their different products is confusing
  • Pricing details are not transparent

Best for interactive user onboarding

  • Free plan available
  • From $120/month
Visit Website
Rating: 5/5

Compass is a customer experience management platform designed to enhance user onboarding and support. It offers a range of features that aim to improve user satisfaction and software adoption by providing real-time guidance and personalized experiences.

Why I Picked Compass: Compass stands out as a customer experience management software because of its application walkthroughs, which offer step-by-step guides to help you and your team navigate complex tasks. This feature reduces errors and ensures consistency in task execution, making it easier for everyone involved. Additionally, the AI-powered chat assist provides instant support, which means your team can get immediate help and insights without having to wait for human intervention.

Another reason I chose Compass is its comprehensive knowledge base and document library. These resources provide easy access to user manuals and training materials, facilitating effective onboarding and empowering users to find solutions independently. This not only enhances productivity but also improves the overall user experience by reducing the need for external support.

Standout Features & Integrations:

Features include rich media and interactivity, allowing you to create diverse content with interactive elements that engage users. The platform also offers empowerment tools that provide easy access to essential information for onboarding and task management. Additionally, Compass supports integration via a browser plugin or script, ensuring a cohesive user experience across different platforms.

Integrations include CircleCI, GitHub, GitLab, PagerDuty, Sentry, Slack, Snyk, Follow Up Boss, Google Forms, Mojo, Fello, and Flodesk.

Pros and cons

Pros:

  • Comprehensive features that cater to various business needs
  • Efficient data handling
  • Intuitive interface layout makes navigation easy

Cons:

  • Some users find the extensive features overwhelming and unnecessary
  • Limited mobile functionality

Weitere Customer Experience Management Software

Sie suchen noch mehr Customer-Experience-Management-Tools? Hier sind ein paar weitere, die es zwar nicht in meine Shortlist geschafft haben, aber dennoch einen Blick wert sind:

  1. Birdeye

    For reputation management

  2. monday service

    For customizable workflows

  3. LiveAgent

    For building a self-serve content hub

  4. Sogolytics

    For insightful data analytics

  5. Medallia

    Enterprise customer experience platform with speech analytics & transcript automation

  6. Qualtrics Customer Experience

    For generating customer insights and segments users

  7. SAS Customer Intelligence 360

    For personalizing customer experiences

  8. Acoustic

    For user and customer behavior analytics

  9. Contentsquare

    For analyzing customer life cycle behavior

  10. IBM Tealeaf

    For optimizing online customer experience in the cloud

  11. Engage by ResponseTek

    For closed-loop action tracking

  12. UX360

    For agile development

Was ist Customer Experience Software?

Customer Experience Software ist ein Tool, das Unternehmen dabei hilft, Kundenfeedback kanalübergreifend zu sammeln, zu analysieren und darauf zu reagieren. Teams können so Stimmungen beobachten, Probleme lösen und Muster im Kundenverhalten erkennen, um Zufriedenheit sowie Loyalität zu steigern.

Kriterien zur Auswahl von Customer Experience Software

Für die Auswahl der besten Customer Experience Software in dieser Liste habe ich typische Bedürfnisse und Pain Points von Käufern berücksichtigt, etwa Kundenfeedback zu erfassen und kurze Reaktionszeiten zu sichern. Außerdem habe ich folgendes Bewertungsraster verwendet, um strukturiert und fair zu bewerten:

Kernfunktionen (25% der Gesamtbewertung)
Jede Software musste die folgenden Anwendungsfälle abdecken, um in die Liste aufgenommen zu werden:

  • Kundenfeedback erfassen
  • Support-Tickets verwalten
  • Kundendaten analysieren
  • Antworten automatisieren
  • Kundeninteraktionen nachverfolgen

Zusätzliche herausragende Funktionen (25% der Gesamtbewertung)
Zur weiteren Eingrenzung habe ich diese besonderen Features geprüft:

  • Echtzeit-Stimmungsanalyse
  • Anpassbare Dashboards
  • Multi-Channel-Kommunikation
  • Predictive Analytics
  • KI-basierte Einblicke

Benutzerfreundlichkeit (10% der Gesamtbewertung)
Um ein Gespür für die Usability der Systeme zu bekommen, habe ich Folgendes beachtet:

  • Intuitive Oberflächengestaltung
  • Einfache Navigation
  • Geringe Lernkurve
  • Individuelle Workflows
  • Responsives Design

Onboarding (10% der Gesamtbewertung)
Für die Bewertung des Onboardings habe ich diese Punkte einbezogen:

  • Verfügbarkeit von Trainingsvideos
  • Interaktive Produkttouren
  • Zugang zu Vorlagen
  • Unterstützende KI-Chatbots
  • Webinare für neue Nutzer

Kundensupport (10% der Gesamtbewertung)
Um die Supportdienste zu beurteilen, habe ich auf folgende Kriterien geachtet:

  • 24/7-Erreichbarkeit
  • Mehrere Supportkanäle
  • Reaktionszeiten
  • Qualität der Unterstützung
  • Zugang zu einer Wissensdatenbank

Preis-Leistungs-Verhältnis (10% der Gesamtbewertung)
Um zu beurteilen, wie fair das Preis-Leistungs-Verhältnis ist, habe ich Folgendes bewertet:

  • Konkurrenzfähige Preise
  • Funktionen zu diesem Preis
  • Skalierbarkeit
  • Transparente Preismodelle
  • Rabatte für Langzeitverträge

Kundenbewertungen (10% der Gesamtbewertung)
Für ein Gesamtbild der Kundenzufriedenheit habe ich folgende Aspekte in Kundenrezensionen berücksichtigt:

  • Gesamtzufriedenheit
  • Häufig gelobte Vorteile
  • Häufig genannte Nachteile
  • Update-Frequenz und Verbesserungen
  • Feedback zum Support

Wie wählt man Customer Experience Software aus?

Lange Feature-Listen und unübersichtliche Preisstrukturen können ermüden. Damit Sie fokussiert bleiben und Ihre individuelle Auswahl sicher treffen, finden Sie hier eine Checkliste mit den wichtigsten Faktoren:

FaktorWorauf achten?
SkalierbarkeitStellen Sie sicher, dass die Software mit Ihrem Unternehmen wachsen kann. Suchen Sie nach Lösungen mit flexiblen Tarifen und skalierbarer Performance.
IntegrationenPrüfen Sie, ob sich das Tool in Ihre vorhandenen Systeme wie CRM, E-Mail-Marketing oder Social-Media-Plattformen integrieren lässt – für einen reibungslosen Datenfluss.
AnpassbarkeitBewerten Sie, ob Sie die Software auf Ihre spezifischen Bedürfnisse zuschneiden können: etwa durch eigene Felder, Berichte oder Workflows.
BenutzerfreundlichkeitEine intuitive Oberfläche reduziert die Lernkurve und erleichtert Ihrem Team die Einführung.
BudgetBeachten Sie die Gesamtkosten, nicht nur den Einstiegspreis. Schließen Sie Implementierung, Schulung und mögliche Upgrades mit ein.
SicherheitsstandardsStellen Sie sicher, dass die Software robuste Sicherheitsfunktionen wie Datenverschlüsselung und DSGVO-Konformität bietet.

Während meiner Recherche habe ich unzählige Produkt-Updates, Pressemitteilungen und Changelogs verschiedener Software-Anbieter analysiert. Hier sind einige Trends, die ich besonders beobachte:

  • KI-basierte Einblicke: Künstliche Intelligenz hilft, Kundendaten zu analysieren und Verhaltensweisen vorherzusagen. Das ermöglicht personalisierte Erlebnisse. Unternehmen wie Salesforce und Zendesk integrieren KI für Predictive Analytics und Sentiment-Analyse.
  • "Voice of the customer" Programme: Kundenfeedback in Echtzeit zu erfassen und auszuwerten, wird immer wichtiger. Tools bieten fortschrittliche Stimmungsanalysen und Feedbackschleifen für höhere Zufriedenheit. Qualtrics und Medallia führen hier den Markt an.
  • Omnichannel-Unterstützung: Kunden erwarten konsistenten Service auf allen Kanälen. Tools konzentrieren sich auf eine vereinheitlichte Sicht auf Kundeninteraktionen – egal ob per E-Mail, Chat oder Telefon. Freshdesk und HubSpot rüsten ihre Plattformen zunehmend dafür auf.
  • Self-Service-Portale: Immer mehr Unternehmen bieten Self-Service-Optionen an, um Supportkosten zu senken und Kunden zu befähigen. Diese Portale umfassen Wissensdatenbanken und Community-Foren. Zendesk und Zoho Desk erweitern ihre Self-Service-Funktionalitäten.
  • Datenschutz und Compliance: Mit den steigenden Bedenken hinsichtlich der Datensicherheit priorisieren Anbieter Funktionen, die die Einhaltung von Vorschriften wie der DSGVO gewährleisten. Salesforce und HubSpot legen in ihren Angeboten Wert auf Datenschutz.

Funktionen von Customer Experience Software

Beim Auswählen einer Customer Experience Software sollten Sie auf folgende Schlüsselfunktionen achten:

  • Omnichannel-Support: Kundengespräche nahtlos über Kanäle wie E-Mail, Chat, Social Media und Telefon abwickeln, damit Sie Ihre Kunden dort treffen, wo sie sind – ohne Kontext- oder Verluste in der Historie.
  • Echtzeit-Analysen: Zugriff auf aktuelle Daten zu Kundenverhalten, Zufriedenheitswerten und Supportmetriken, um fundierte Entscheidungen zu treffen und Trends sofort zu erkennen.
  • Tools für Kundenfeedback: Feedback aus Umfragen, Bewertungen und direktem Input sammeln, organisieren und analysieren, damit Sie herausfinden, was die Kunden lieben (und was verbessert werden muss), ohne auf Vermutungen angewiesen zu sein.
  • Personalisierungsmöglichkeiten: Maßgeschneiderte Erlebnisse auf Basis von Kundendaten bieten – wie Vorlieben oder vorherige Interaktionen – damit sich jeder Kontaktpunkt durchdacht und relevant anfühlt, statt wie eine Standardvorlage.
  • Automatisierte Workflows: Standardaufgaben wie Ticketzuweisung, Antworten und Nachfassaktionen automatisieren, sodass Sie von lästigen Wiederholungen entlastet werden und sich auf bedeutungsvolle Kontakte konzentrieren können.
  • Integration mit vorhandenen Tools: Einfache Anbindung an Ihr CRM, Helpdesk und Marketingplattformen, sodass Sie nicht unzählige Tabs jonglieren oder den Verlust von Daten befürchten müssen.
  • Wissensdatenbank-Verwaltung: Erstellen und pflegen Sie Self-Service-Ressourcen, mit denen Kunden jederzeit Antworten finden können – und so das Leben für sie und Ihr Team erleichtern.
  • Benutzerfreundliche Oberfläche: Funktionen einfach bedienen, auch wenn Sie kein Technikprofi sind, damit sich Ihr Team auf die Kundenzufriedenheit konzentrieren kann und nicht auf die Bedienung eines komplizierten Dashboards.

Häufige KI-Funktionen von Customer Experience Software

Viele dieser Lösungen integrieren heute neben den Standardfunktionen für Customer Experience Software KI mit folgenden Merkmalen:

  • KI-gesteuerte Chatbots: Bieten rund um die Uhr sofortige Antworten, erkennen Intentionen, beantworten häufig gestellte Fragen und leiten komplexe Anfragen weiter – damit Ihre Kunden nie auf Hilfe warten müssen.
  • Prädiktive Analysen: Analysieren vergangenes Verhalten und Muster, um Kundenbedürfnisse vorherzusehen und proaktiv Probleme zu lösen oder hilfreiche Empfehlungen auszusprechen.
  • Stimmungsanalyse: Kundenstimmungen und -meinungen aus Chats, E-Mails oder Bewertungen automatisch erkennen, sodass Sie unzufriedene Kunden schnell erkennen und einschreiten können, bevor sich Probleme verschärfen.
  • Automatisierte Ticket-Kategorisierung: Per KI Kundenanfragen nach Dringlichkeit und Thema sortieren und automatisch an den richtigen Teammitglied weiterleiten ohne manuelle Zuordnung.
  • Sprach- und Textanalysen: Gewinnen Sie wertvolle Einblicke aus Kundengesprächen, indem Sie die Worte und den Ton Ihrer Kunden analysieren – und so Trends und Schmerzpunkte erkennen.

Vorteile von CXM-Systemen

Die Einführung von Customer Experience Software bietet Ihrem Team und Ihrem Unternehmen mehrere Vorteile. Auf einige davon können Sie sich freuen:

  • Verbesserte Kundenbindung: Durch eine optimierte Customer Experience können Sie erwarten, dass Kunden immer wieder zurückkommen.
  • Höhere Serviceeffizienz: Automatisieren Sie Routineaufgaben und bieten Sie Self-Service-Optionen an, um die Arbeitsbelastung Ihres Support-Teams zu reduzieren.
  • Bessere Entscheidungsfindung: Nutzen Sie Echtzeit-Stimmungsanalysen und prädiktive Analysen, um Kundenbedürfnisse und Trends datenbasiert zu erkennen.
  • Höherer Umsatz: Zufriedene Kunden geben mehr aus, besonders wenn sie das Gefühl haben, dass ihre Anliegen und ihr Feedback ernst genommen werden.
  • Effizientere Feedback-Prozesse: Sammeln und verwalten Sie Kundenfeedback effizient, um kontinuierliche Verbesserungen bei Produkten und Dienstleistungen voranzutreiben.
  • Schnellere Einarbeitung: Führen Sie Nutzer mit interaktiven Produkttouren und Schulungsmaterialien, um eine schnelle Einführung der Software zu gewährleisten.

Customer Experience Software Integrationen

Um den Kunden die bestmögliche Erfahrung zu bieten, benötigen Unternehmen die richtigen, miteinander vernetzten Tools. Integrationen von Customer Experience Software helfen dabei, verschiedene Systeme zu verbinden, sodass Interaktionen leichter verfolgt, Anfragen schneller beantwortet und der Service verbessert werden kann. Hier sind einige Integrationen, auf die Sie achten sollten:

  • CRM (Customer Relationship Management): Hilft, Kundeninteraktionen und -historie für besseren Service zu verfolgen.
  • Helpdesk-Software: Verwalten Sie Kundensupport-Tickets und Anfragen effizient.
  • Live-Chat & Chatbots: Bieten Sie Echtzeit-Support und automatisierte Antworten auf häufige Fragen.
  • E-Mail-Marketing-Plattformen: Automatisieren und personalisieren Sie die E-Mail-Kommunikation mit Ihren Kunden.
  • Social-Media-Management-Tools: Überwachen und beantworten Sie Kundenfeedback auf sozialen Plattformen.
  • Umfrage- & Feedback-Tools: Sammeln Sie Kundenmeinungen, um Produkte und Dienstleistungen zu verbessern.
  • E-Commerce-Plattformen: Synchronisieren Sie Kundendaten, Bestellungen und Support mit dem Onlineshop.
  • Analyse- & Reporting-Tools: Verfolgen Sie das Kundenverhalten und die Serviceleistung für tiefere Einblicke.
  • Telefon- & VoIP-Systeme: Integrieren Sie Callcenter, um Kundenanrufe zu protokollieren und zu verwalten.
  • Wissensdatenbanken & Self-Service-Portale: Bieten Sie Ihren Kunden einfachen Zugang zu FAQs und Anleitungen.

Kosten und Preisgestaltung von Customer Experience Software

Die Auswahl einer Customer Experience Software erfordert ein Verständnis der verschiedenen verfügbaren Preismodelle und Tarife. Die Kosten variieren je nach Funktionen, Teamgröße, Zusatzoptionen und mehr. Die folgende Tabelle fasst gängige Pläne, deren durchschnittliche Preise und typische enthaltene Funktionen von Customer Experience Software zusammen:

Vergleichstabelle für Customer Experience Software

Plan TypeAverage PriceCommon Features
Free Plan$0Basic ticketing, limited analytics, and community support.
Personal Plan$5-$25/user/monthEmail support, basic reporting, and self-service options.
Business Plan$30-$75/user/monthAdvanced analytics, multi-channel support, and automation features.
Enterprise Plan$100-$200/user/monthCustomizable dashboards, dedicated account manager, and enhanced security and compliance features.

Customer Experience Management: FAQ

Hier finden Sie Antworten auf einige häufig gestellte Fragen zum Management der Customer Experience:

Was sind die 3 E's der Customer Experience?

Die 3 E’s der Customer Experience sind:

  1. Ease – Wie einfach und mühelos es für Kund:innen ist, mit Ihrem Unternehmen zu interagieren. Dazu zählen Navigation, Support und Transaktionsprozesse.
  2. Effectiveness – Wie gut Ihr Produkt, Ihre Dienstleistung oder Ihr Support die Bedürfnisse und Erwartungen der Kund:innen erfüllt. Hierbei geht es um die effiziente Bereitstellung der passenden Lösung.
  3. Emotion – Wie Kund:innen ihre Interaktionen mit Ihrer Marke erleben und bewerten. Positive Emotionen sorgen für Loyalität, Weiterempfehlungen und langfristige Beziehungen.

Wenn Sie diese drei Elemente ausbalancieren, schaffen Sie ein nahtloses und unvergessliches Kundenerlebnis.

Was ist der Unterschied zwischen Customer Experience Management und Kundenservice?

Customer Experience Management (CXM) ist ein strategischer Ansatz zur Überwachung und Verbesserung aller Phasen der Customer Journey. Es umfasst alle Interaktionen, die eine Kund:in mit Ihrer Marke hat – vom Kennenlernen Ihrer Leistungen bis hin zur dauerhaften Interaktion und Unterstützung.

Der Kundenservice hingegen ist nur ein Teil dieser Reise – er konzentriert sich darauf, Kund:innen bei Fragen oder Problemen zu helfen. CX-Management-Software konsolidiert Daten aus allen Teams und Kanälen, sodass Sie das komplette Bild erhalten und Erlebnisse proaktiv gestalten – nicht nur auf Probleme reagieren. So erkennen Sie Muster, schließen Lücken und bauen langfristige Kundentreue auf.

Welche KPIs sind für Customer-Experience-Software sinnvoll?

Zu den wichtigsten Kennzahlen für CX-Software gehören der Net Promoter Score (NPS), der aufzeigt, wie wahrscheinlich es ist, dass Kund:innen Sie weiterempfehlen, der Customer Satisfaction Score (CSAT), der die allgemeine Zufriedenheit nach der Interaktion misst, und der Customer Effort Score (CES), der den Aufwand für Kund:innen misst, Aufgaben mit Ihrem Unternehmen zu erledigen. Weitere nützliche KPIs sind Churn-Rate, First Response Time, Ticketlösungsdauer und durchschnittliche Bearbeitungszeit. Wenn Sie diese Metriken in Ihrer CX-Plattform verfolgen, erkennen Sie Trends, können Fortschritte messen und Bereiche mit Verbesserungsbedarf identifizieren.

Wie gehen CX-Management-Tools mit Datenschutz und DSGVO-Konformität um?

Seriöse CX-Management-Software bietet in der Regel integrierte Funktionen, die Organisationen bei der Einhaltung von Datenschutzbestimmungen wie der DSGVO unterstützen. Dazu gehören u. a. Datenverschlüsselung, Tools zum Verwalten von Einwilligungen und Präferenzen, sichere Benutzer-Authentifizierung und detaillierte Audit-Logs. Viele Plattformen ermöglichen die Anonymisierung sensibler Daten und automatisieren Abläufe bei Betroffenenanfragen wie Löschung oder Export. Überprüfen Sie stets die Compliance-Zertifikate des Anbieters, fragen Sie nach der Sicherheitsinfrastruktur und studieren Sie die Dokumentation, wie Kundendaten verarbeitet und gespeichert werden. In Zusammenarbeit mit IT und Rechtsabteilung finden Sie so eine CX-Lösung, die Ihre Kundendaten sicher und compliant hält.

Wie unterstützen Customer-Experience-Tools Multi- oder Omnichannel-Engagement?

Moderne CX-Management-Software ist darauf ausgelegt, Kundeninteraktionen über E-Mail, Telefon, Live-Chat, Social Media und sogar persönliche Touchpoints hinweg zu vereinen. Diese Plattformen bündeln Konversationen in einem zentralen Dashboard, sodass Ihr Team die Übersicht behält und effizient reagieren kann – egal, wo die Interaktion startet. Mit Omnichannel-Support werden Vorlieben und die Historie der Kund:innen kanalübergreifend mitgeführt, so dass Agent:innen Gespräche nahtlos fortsetzen können. Zudem erhalten Sie Analysen, die zeigen, welche Kanäle bevorzugt werden und wo es zu Abbrüchen kommt. Dadurch können Sie Ressourcen gezielt einsetzen und ein konsistentes, vernetztes Markenerlebnis schaffen.

Wie kann Customer-Experience-Software die Kundenabwanderung reduzieren?

CX-Management-Tools helfen aktiv dabei, Abwanderung zu vermeiden, indem sie Warnsignale frühzeitig erkennen und proaktive Kontaktaufnahme ermöglichen. Sie sammeln und analysieren Feedback über Umfragen, überwachen Interaktionsmuster und markieren negative Trends wie nachlassendes Engagement oder ungelöste Probleme. Einige Plattformen nutzen automatische Workflows, um Warnmeldungen oder Kontaktaufnahmen auszulösen, wenn eine Unzufriedenheit oder Abwanderungsgefahr droht. Mit diesen Echtzeit-Einblicken können Sie gezielt eingreifen, individuelle Lösungen bieten und Prozesse verbessern, bevor Probleme eskalieren. Durch konsequente Nutzung dieser Erkenntnisse stärken Sie Vertrauen, verbessern die Bindung und fördern nachhaltiges Wachstum.

Was sind die häufigsten Integrations-Herausforderungen bei CX-Management-Software?

Bei der Integration von CX-Management-Software in die bestehende IT-Landschaft können Herausforderungen wie Datensilos, uneinheitliche Datenformate oder eingeschränkte Kompatibilität alter Systeme auftreten. Weitere Probleme sind die Echtzeitsynchronisierung, die Aufrechterhaltung der Datensicherheit und abgestimmte Zugriffsrechte über alle integrierten Tools hinweg. Manche Unternehmen haben auch nicht ausreichend internes Know-how für die Verwaltung von API-Verbindungen oder Anpassungsanforderungen. Um diese Probleme zu vermeiden, binden Sie Ihr IT-Team frühzeitig ein, achten Sie bei CX-Anbietern auf gute Dokumentation und Integrationssupport und planen Sie ausführliche Tests und Schulungen. So stellen Sie sicher, dass die neue CX-Plattform Ihre Abläufe ergänzt und nicht stört.

Welche Funktionen sollte ich bei der Auswahl von CX-Management-Software priorisieren?

Setzen Sie bei der Auswahl von Customer-Experience-Management-Software auf Funktionen, die zu Ihren Unternehmenszielen passen und den Alltag Ihres Teams erleichtern. Achten Sie auf Multi- oder Omnichannel-Support, damit Sie alle Kundeninteraktionen an einem Ort verwalten können. Leistungsstarkes Reporting sowie Analysen sind unerlässlich, um wichtige Kennzahlen zu verfolgen und Trends zu erkennen. Gute Integrationen zu CRM, Helpdesk und Marketing-Tools sorgen für synchronisierte Daten ohne Mehraufwand. Automatisierungsfunktionen wie Umfragen, Workflows und Warnmeldungen vereinfachen Prozesse. Sicherheit und Compliance sollten selbstverständlich sein. Skalierbare Plattformen und ein engagierter Kundensupport sind ein weiterer Pluspunkt auf Dauer.

Engagement mit CX-Management-Software optimieren

Die Wahl der richtigen Customer-Experience-Software ist für Unternehmen, die Interaktionen optimieren, Support effizienter gestalten und langfristige Kundenbindung aufbauen wollen, essenziell. Die besten Plattformen vereinen Benutzerfreundlichkeit, Effektivität und Automatisierung, um reibungslose Erlebnisse über verschiedene Touchpoints hinweg zu schaffen. Mit passenden Tools können Betriebe die Erwartungen ihrer Kund:innen erfüllen und sich in einem zunehmend wettbewerbsintensiven Markt differenzieren.

Abonnieren Sie den CX Lead Newsletter, um über die neuesten Softwareentwicklungen und Trends in der CX-Welt auf dem Laufenden zu bleiben.

Tim Fisher
By Tim Fisher