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Software für Social Customer Service hilft CX- und Support-Teams, Kundeninteraktionen über Social-Media-Plattformen wie X, Facebook und Instagram zu verwalten. Wenn Sie mit verstreuten DMs, langsamen Antwortzeiten oder fehlender Übersicht über soziale Konversationen kämpfen, verlieren Ihre Kunden wahrscheinlich das Vertrauen in Ihre Marke.

Basierend auf meinen persönlichen Erfahrungen im Bereich Customer Experience habe ich mehrere der besten Softwarelösungen für Social Customer Service getestet und verglichen, die Ihnen helfen können, schnellen und konsistenten Support über soziale Kanäle zu liefern.

Warum Sie unseren Software-Reviews vertrauen können

Seit 2020 testen und bewerten wir Software für Kundenerlebnis. Als CX-Manager wissen wir, wie wichtig und schwierig es ist, bei der Softwareauswahl die richtige Entscheidung zu treffen. Wir investieren viel in gründliche Recherchen, um unserer Community zu helfen, bessere Software-Kaufentscheidungen zu treffen.

Wir haben mehr als 2.000 Tools für verschiedene Anwendungsfälle im Bereich Customer Experience getestet und über 1.000 ausführliche Software-Reviews geschrieben. Erfahren Sie wie wir transparent bleiben und werfen Sie einen Blick auf unsere Bewertungsmethodik für Software.

Zusammenfassung: Beste Software für Social Customer Service

Diese Vergleichstabelle fasst die Preisinformationen meiner Top-Auswahl an Social Customer Service Software zusammen, damit Sie die beste Lösung für Ihr Budget und Ihre Unternehmensziele finden.

Beste Social Customer Service Software – Testberichte

Nachfolgend finden Sie meine detaillierten Zusammenfassungen der besten Social Customer Service Software, die es auf meine Auswahlliste geschafft haben. Die Reviews bieten Ihnen einen detaillierten Blick auf die wichtigsten Funktionen, Vor- & Nachteile, Integrationen und ideale Anwendungsfälle jeder Lösung, damit Sie die beste für sich finden.

Best for team collaboration

  • 14-day free trial
  • From $69/month (billed annually)
Visit Website
Rating: 4.7/5

For those looking to manage social interactions across various platforms, Statusbrew offers a versatile tool tailored for businesses focused on boosting social media engagement. It provides a unified inbox to streamline handling comments, messages, and reviews, which appeals to teams collaborating on customer interactions. With over 60 automation options and detailed reporting tools, Statusbrew helps maintain timely and organized communication, enhancing your customer service efforts.

Why I Picked Statusbrew

I chose Statusbrew for its standout team collaboration capabilities, making it an excellent fit for social customer service needs. With features like Conversation Assignment and Collision Detection, your team can efficiently handle customer inquiries without overlapping efforts or missing messages. The platform’s Internal Notes and Mentions allow seamless internal communication, ensuring that everyone stays informed and can collaborate effectively on complex issues. Additionally, the Team Inboxes and customizable Permissions & Visibility Control empower your team to work cohesively while maintaining the necessary oversight and organization.

Statusbrew Key Features

In addition to its exceptional team collaboration capabilities, Statusbrew offers a range of features that enhance your social customer service experience:

  • Approval Workflow: Facilitates multi-step content review processes to ensure your team’s communications align with brand guidelines.
  • Bulk Scheduling: Allows you to schedule multiple posts at once using CSV uploads, saving time in planning and executing content strategies.
  • Social Listening: Monitors brand mentions and relevant conversations, providing insights into audience sentiment and emerging trends.
  • Engagement Analytics: Delivers comprehensive insights into audience interactions, helping your team refine and optimize social media strategies.

Statusbrew Integrations

Integrations include Salesforce, Hubspot, Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, Bitly, and Slack.

Pros and cons

Pros:

  • Unified inbox consolidates messages from multiple platforms
  • Social listening provides insights into brand mentions and trends
  • Efficient conversation assignment enhances team workflow and response time

Cons:

  • Complex user interface can be challenging for beginners
  • Limited customization in reporting and analytics features

Best for centralized social media inbox

  • 30-day free trial
  • From $79/user/month
Visit Website
Rating: 4.5/5

Agorapulse is a dynamic social media management platform designed to bolster your social customer service efforts. It provides an array of tools to manage and monitor your social media channels effectively, allowing you to engage with your audience and measure your social media performance.

Why I Picked Agorapulse: One of the standout reasons I chose Agorapulse is its centralized inbox feature, which consolidates all your social media interactions in one place. This makes it easier for you to manage customer inquiries, comments, and messages across different platforms without missing a beat. Additionally, Agorapulse offers robust monitoring tools that help you keep track of brand mentions and engage with your audience in real-time, ensuring that you can respond promptly to any customer service issues that arise.

Another compelling feature is Agorapulse's comprehensive reporting tools. These allow you to generate detailed reports on your social media performance, providing insights that can help you make informed decisions about your social media strategy. The platform also includes an AI assistant to enhance your social media efforts, ensuring you have the support you need to manage your social presence efficiently.

Standout Features & Integrations:

Features include content publishing tools that let you schedule and distribute content across various social media platforms, ensuring your audience remains engaged. There's also an innovative link-in-bio tool that enhances your social media profiles, directing followers to relevant content. Furthermore, Agorapulse facilitates team collaboration with task assignment and shared content calendars, making it easier for your team to work together on social media initiatives.

Integrations include Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Threads, Google Analytics, Bluesky, Google Business, and Google Drive.

Pros and cons

Pros:

  • Social listening catches brand mentions and key keywords
  • Team workflows enable assignment and response tracking
  • Unified inbox consolidates comments, messages, reviews

Cons:

  • Instagram Stories and some platform features lack support
  • Bulk-editing and multi-account management nuances feel clunky

Best for reputation management

  • Free demo available
  • From $29/user/month
Visit Website
Rating: 4.6/5

Reputation is a reputation management platform designed for businesses that want to monitor and enhance their online presence. It caters to marketing and customer service teams by providing tools for managing reviews, social media interactions, and customer feedback.

Why I picked Reputation: Reputation excels in reputation management by offering advanced review tracking and response capabilities. You can monitor customer feedback across various platforms and respond promptly to maintain a positive brand image. Additionally, the software’s sentiment analysis features give your team insights into public perception, helping you address issues proactively. Reputation also provides tools for generating customer surveys, enabling you to gather valuable insights for improving services.

Standout features & integrations:

Features include competitive benchmarking that allows you to compare your brand's performance with competitors, a centralized dashboard for monitoring all feedback, and automated alerts for real-time updates. 

Integrations include Google My Business, Facebook, Instagram, TripAdvisor, Yelp, Salesforce, Slack, Hootsuite, Zendesk, and Twitter.

Pros and cons

Pros:

  • Real-time automated alerts
  • Effective sentiment analysis
  • Strong review monitoring

Cons:

  • Can be resource-intensive
  • Initial setup complexity

Best for AI-driven customer interactions

  • Free demo + 14-day free trial available
  • From $0.99/ AI resolution
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Rating: 4.4/5

Intercom is a versatile AI-driven customer service platform designed to enhance communication between businesses and their customers. It provides a suite of tools that help teams deliver personalized support experiences across various channels.

Why I Picked Intercom: Intercom stands out because of its AI capabilities, which empower your team to handle complex customer queries with ease. The platform's AI agent, Fin, works across all channels, ensuring that customers receive prompt and accurate responses. This means you can focus on building relationships rather than getting bogged down by repetitive questions. Additionally, the platform offers a consolidated view of customer interactions, allowing your team to provide a cohesive support experience.

Another reason I chose Intercom is its proactive support features. With tools that allow you to reach out to customers before they even ask for help, you're not just reacting to issues but anticipating them. This proactive approach helps in reducing customer complaints and increases satisfaction. Plus, the knowledge hub offers self-service options, empowering customers to find solutions independently, which can free up your team's time for more complex tasks.

Standout Features & Integrations:

Features include a comprehensive helpdesk that integrates seamlessly with existing systems, offering a unified experience for managing customer inquiries. The platform also provides a robust messaging system that supports live chat, email, and other channels, ensuring you're always connected with your customers. Another feature is the ability to customize the chat experience to match your brand, making interactions more engaging and personalized.

Integrations include Salesforce, Slack, Mailchimp, Zapier, Jira, Zendesk, Survicate, Calendly, Stripe, LinkedIn, Google Analytics, and Campaign Monitor.

Pros and cons

Pros:

  • Custom fields and tags for user management
  • Built-in AI for knowledge base, chat automation, and intents
  • Multi-channel support, including websites, WhatsApp, Instagram, Facebook, and SMS

Cons:

  • Message retention limitations can be challenging
  • Messenger widget can be confusing for customers to navigate

Best for CRM integration

  • Free plan available
  • From $15/month/per seat (billed annually)
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Rating: 4.4/5

HubSpot Service Hub is a customer service and support platform designed for businesses seeking to enhance their customer interaction through effective CRM integration. It serves customer service teams by providing tools for ticketing, customer feedback, and knowledge base management.

Why I picked HubSpot Service Hub: HubSpot Service Hub integrates easily with HubSpot's CRM, allowing your team to access detailed customer insights and improve service delivery. It offers ticketing automation to manage customer queries efficiently and feedback tools to gather insights directly from your customers. The software also integrates various communication channels—including email, live chat, and social media—into a unified inbox, enabling teams to manage and respond to customer inquiries efficiently.

Standout features & integrations:

Features include a customer portal that lets customers track their support tickets, live chat functionality for real-time assistance, and custom surveys to collect detailed feedback. 

Integrations include Slack, Shopify, Gmail, Outlook, Zapier, Zendesk, Mailchimp, WordPress, Salesforce, and SurveyMonkey.

Pros and cons

Pros:

  • Strong customer feedback options
  • Customizable support features
  • Effective ticketing automation

Cons:

  • Limited offline capabilities
  • Requires training for full utilization

Best for omnichannel customer engagement

  • 14-day free trial
  • $79/month (plus $1 for every AI resolved ticket)
Visit Website
Rating: 4/5

Kayako is a social customer service tool designed to enhance the way you interact with your customers across multiple platforms. Its features aim to provide a smooth experience, ensuring that your team can manage inquiries and support requests.

Why I Picked Kayako: I picked Kayako because of its omnichannel support, which lets you engage with customers on different platforms like social media and AI chatbots. This ensures your team can handle inquiries from wherever your customers are, making it easier to maintain a consistent customer service experience. Another standout feature is Kayako's AI triage, which prioritizes tickets to improve response times, allowing your team to focus on delivering quality support.

Kayako's AI answers feature is another reason it's a top pick for social customer service. It generates accurate replies and automates repetitive tasks, helping your team resolve issues faster and boosting customer satisfaction. The continuous learning capability of Kayako means it adapts over time, learning from interactions to enhance the quality of your service.

Standout Features & Integrations:

Features include a comprehensive AI knowledge base for efficient information retrieval, helping customers find answers quickly. Kayako also focuses on key performance indicators like first contact resolution and total resolution time, driving efficiency in your support processes. Additionally, it offers resources such as a 5-step guide for customer support leaders to optimize your team's performance.

Integrations include MyAlerts, Olive Software, OneSpot, Postwire, ResponseTek, SchoolLoop, Skyvera, SLI Systems, Sococo, Symphony Commerce, Versata, and StreetSmart.

Pros and cons

Pros:

  • Intuitive ticketing dashboard improves agent efficiency
  • Self-service portal and knowledge base reduce tickets
  • Good automation for routing, macros, SLA enforcement

Cons:

  • Interface can feel cluttered and hard to navigate
  • Auto-refresh and real-time features are lacking

Best for global enterprises

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4/5

Sprinklr is a unified customer experience management platform designed for large enterprises seeking to enhance their customer service and marketing efforts. It performs key business functions like social media management, customer service, and marketing analytics.

Why I picked Sprinklr: Sprinklr's ability to cater to global enterprises sets it apart from other social customer service software. It offers a centralized workspace for front-office teams and customized AI models that support omnichannel customer service. The software’s extensive integration capabilities also allow your team to manage social interactions and marketing campaigns effectively. Additionally, Sprinklr's analytical insights help you make data-driven decisions to improve customer engagement on a large scale.

Standout features & integrations:

Features include AI-powered analytics that deliver real-time insights, a centralized workspace for managing customer interactions, and customizable AI models to suit your enterprise needs. 

Integrations include Salesforce, Microsoft Teams, Google Analytics, Slack, Marketo, Adobe Experience Manager, Zendesk, HubSpot, ServiceNow, and SAP.

Pros and cons

Pros:

  • Customizable AI models
  • Centralized management platform
  • Supports global operations

Cons:

  • Can be resource-intensive
  • Complex setup process

Best for multi-agent functionality

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.2/5

Forethought is a social customer service software that uses AI to enhance customer interactions and support. It's designed to empower your team by automating processes and improving overall service efficiency, making it a valuable tool for businesses across various industries.

Why I Picked Forethought: Forethought stands out with its multi-agent system that includes AI-driven agents like the Discover Agent, which identifies knowledge gaps, and the Solve Agent, which provides end-to-end solutions for customer issues. These features ensure that your team can focus more on complex tasks while the software handles routine queries. The Triage Agent further enhances efficiency by classifying tickets to ensure they get to the right person, reducing the time needed to address customer issues.

Moreover, the Assist Agent acts as a copilot for your team, offering real-time support and suggestions to human agents. This not only boosts productivity but also enhances the quality of customer interactions. By providing omnichannel support, Forethought allows you to engage with customers seamlessly across platforms like email, chat, voice, and Slack, ensuring a consistent experience regardless of the channel.

Standout Features & Integrations:

Features include fully agentic AI, where agents reason and act based on your business policies, allowing for more personalized and accurate customer support. The platform's data training capability ensures that the AI learns from past interactions, providing tailored responses that meet customer needs. Additionally, Forethought offers omnichannel support, which means your team can provide 24/7 assistance across various platforms, maintaining high service standards.

Integrations include Salesforce, Zendesk, HubSpot, Intercom, Jira, Kustomer, Freshworks, ServiceNow, Talkdesk, Front, Drift, and Gladly.

Pros and cons

Pros:

  • Discover Agent helps identify and fill knowledge gaps effectively
  • Assist Agent provides valuable real-time insights to human agents
  • Ability to handle customer interactions across multiple channels

Cons:

  • Limited customization options
  • Users have noted that some documentation is outdated or lacking

Best for media monitoring

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 3.9/5

Meltwater is a media monitoring and social listening platform aimed at businesses wanting to track brand mentions and media coverage. It serves PR professionals, marketers, and communication teams by offering insights and analytics related to media and social media channels.

Why I picked Meltwater: Meltwater’s media monitoring capabilities are extensive, providing a broad view of brand mentions across various channels. You can track real-time media coverage and analyze trends to stay ahead of the competition. The software’s social listening tools also allow your team to engage with relevant conversations and manage your online reputation effectively. Additionally, its advanced social media management suite allows for efficient campaign planning, post scheduling, and streamlined response management, ensuring consistent and effective customer interactions.

Standout features & integrations:

Features include media intelligence reports, sentiment analysis to gauge public perception, and influencer engagement tools to foster valuable relationships. 

Integrations include Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Analytics, HubSpot, Slack, Microsoft Teams, and Salesforce.

Pros and cons

Pros:

  • In-depth sentiment analysis
  • Real-time media tracking
  • Extensive media monitoring capabilities

Cons:

  • High resource requirements
  • Complex interface for beginners

Best for omni-channel ticketing

  • Free trial + free demo available
  • $39/user/month (paid annually)
Visit Website
Rating: 4.3/5

Konnect Insights is an AI-powered omni-channel customer experience management platform designed to unite customer care and marketing insights. Its core mission is to provide businesses with the tools needed to manage interactions across various platforms, ensuring a cohesive and comprehensive approach to customer service.

Why I Picked Konnect Insights: One of the standout features of Konnect Insights is its omni-channel ticketing system. This allows you to engage with your audience meaningfully, fostering loyalty and ensuring that no customer interaction falls through the cracks. By utilizing social CRM, Konnect Insights helps you enhance your social media customer care through data-driven strategies, ensuring that your team is always on top of customer needs and preferences.

Another reason I picked Konnect Insights is its advanced social listening capabilities. This feature allows you to track conversations and gather actionable insights, which is crucial for understanding customer sentiment and adjusting your approach accordingly. Additionally, the platform offers crisis management tools that help you identify and mitigate potential issues before they escalate, protecting your brand's reputation and ensuring customer trust.

Standout Features & Integrations:

Features include social publishing, which simplifies the management of your social media posts and content collaboration, allowing you to maintain a consistent presence across platforms. The command center provides a visual display of performance data, ensuring you have a clear view of your metrics at all times. Moreover, quality assessment tools enable you to evaluate team performance, offering insights that can be used for coaching and improving customer service standards.

Integrations include Salesforce, HubSpot, Slack, Microsoft Dynamics CRM, Microsoft Teams, Zendesk, Jira, Freshdesk, Google Workspace Admin, Microsoft Excel, Shopify, and MailChimp.

Pros and cons

Pros:

  • Quality assessment tools help evaluate team performance
  • Comprehensive tracking of online conversations across X, Facebook, and blogs
  • Offers advanced analytics through BI tools and dashboards

Cons:

  • Historical data access may be limited (one month)
  • Interface and modules can feel complex for new users

Best for building customer communities

  • Free demo available
  • Pricing upon request

Khoros is a digital-first customer engagement platform designed to help businesses build and maintain meaningful connections with their customers through various channels. It offers tools for social media management, community building, and digital customer service, making it a versatile option for companies looking to enhance their customer interaction strategies.

Why I Picked Khoros: I picked Khoros because it provides an AI-powered solution that allows enterprises to automate and manage customer inquiries across multiple channels. This feature ensures that your team can handle customer interactions more effectively, providing timely responses without the need for additional resources. Additionally, Khoros equips agents with a centralized platform to address cross-channel inquiries, which can significantly enhance the customer service experience.

Another reason Khoros stands out is its ability to facilitate 24x7 omni-channel service, ensuring customers receive continuous support. This is particularly beneficial for businesses with a global customer base, as it allows them to offer consistent service regardless of time zones. Khoros also supports digital service excellence by providing enterprises with the tools needed to build more automation into their customer service processes, reducing the likelihood of errors and improving overall customer satisfaction.

Standout Features & Integrations:

Features include a robust community-building platform that allows like-minded customers and partners to connect and engage, which can drive product ideation and customer loyalty. Khoros also offers social media management tools that consolidate global social media accounts, campaigns, and teams into a single platform for more efficient execution. Furthermore, Khoros provides detailed analytics and reporting capabilities, giving your team insights into customer interactions and helping you make data-driven decisions.

Integrations include WhatsApp, Facebook Messenger, Telegram, Slack, SMS, Twilio, Zendesk, Google Analytics, Salesforce, Microsoft Dynamics, Zapier, and Adobe.

Pros and cons

Pros:

  • Visibility and control over account access and content approval
  • Valuable analytics for monitoring brand presence and compliance
  • Allows for quick identification and response to potential issues

Cons:

  • Users report issues with notification management
  • Dashboard misses important metrics and has a steep learning curve

Best for omnichannel support

  • 15-day free trial
  • From $31/user/month

Comm100 is a customer engagement platform designed for businesses that need to provide support across multiple channels. It serves customer service teams by offering tools for live chat, email, social media, and voice interactions.

Why I picked Comm100: Comm100 excels in providing omnichannel support, allowing your team to manage customer interactions from a single platform. Its live chat feature is equipped with real-time visitor monitoring, which helps your team engage effectively. The software’s email management system also organizes incoming requests and ensures timely responses. Additionally, the platform's social media tools help your team track and respond to customer queries on various platforms.

Standout features & integrations:

Features include AI-powered chatbots that assist your team in handling common inquiries, an advanced reporting system that provides insights into customer interactions, and a ticketing system that prioritizes requests.

Integrations include Salesforce, Shopify, Slack, Microsoft Dynamics 365, WordPress, Google Analytics, Zendesk, Magento, Facebook, and Twitter.

Pros and cons

Pros:

  • Supports AI-powered chatbots
  • Prioritizes customer requests
  • Effective visitor monitoring

Cons:

  • Can be resource-intensive
  • Limited offline functionality

Best for small businesses

  • 15-day free trial
  • From $14/user/month (billed annually)

Zoho Desk is a customer service solution designed for small to mid-sized businesses looking to enhance their customer support operations. It helps businesses manage customer inquiries with features like ticket management, workflow automation, and customizable dashboards.

Why I picked Zoho Desk: Zoho Desk caters specifically to small businesses with its user-friendly interface and affordable pricing. The tool offers strong ticket management features that streamline customer interactions and improve response times. It also integrates popular platforms like Facebook, Instagram, and Twitter, allowing businesses to manage all customer interactions from a single interface. This unified approach streamlines communication, enabling timely and efficient responses to social media inquiries.

Standout features & integrations:

Features include self-service portals that empower customers to find solutions independently, a mobile app for managing support on the go, and built-in analytics that provide insights into support performance. 

Integrations include Zoho CRM, Slack, Microsoft Teams, Google Workspace, Salesforce, Mailchimp, Shopify, Trello, Zendesk, and HubSpot.

Pros and cons

Pros:

  • Mobile accessibility
  • Strong data protection measures
  • Quick implementation process

Cons:

  • Basic reporting options
  • Limited advanced features

Best for ecommerce support

  • Free trial available
  • From $89/agent/month

eDesk is a help desk and customer support software tailored for ecommerce businesses that need to manage customer inquiries across multiple channels. It serves online retailers by providing tools for ticketing, order management, and customer communication.

Why I picked eDesk: eDesk specifically caters to ecommerce businesses with its integration capabilities with popular marketplaces like Amazon and eBay. The platform centralizes customer inquiries from various channels—including social media platforms like Facebook, Instagram, and Twitter—into a single, user-friendly dashboard. This integration enables support teams to manage and respond to messages efficiently, enhancing customer satisfaction and streamlining communication workflows.

Standout features & integrations:

Features include a centralized ticketing system that consolidates inquiries from various channels, automated response templates to speed up customer interactions, and comprehensive reporting tools to track performance. 

Integrations include Amazon, eBay, Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Facebook, and Google.

Pros and cons

Pros:

  • Centralized communication platform
  • Effective order management features
  • Strong marketplace integrations

Cons:

  • Can be overwhelming initially
  • Limited customization options

Best for personalized support

  • Free demo available
  • From $150/user/month (billed annually, 10 user min)

Gladly is a customer service platform designed for businesses aiming to deliver personalized customer experiences. It primarily serves customer support teams by unifying communication across different channels and focusing on individual customer interactions.

Why I picked Gladly: Gladly focuses on personalized support by allowing agents to view entire customer communication histories in one place. This helps your team provide consistent and informed assistance. The software also integrates multiple social media channels—including Instagram, Facebook, and WhatsApp—into a single platform, allowing support teams to manage customer interactions seamlessly.

Standout features & integrations:

Features include a single customer timeline that aggregates all interactions, voice capabilities that integrate phone support, and a customer self-service portal. 

Integrations include Salesforce, Zendesk, Shopify, Slack, Twilio, Facebook Messenger, WhatsApp, Google Business Messages, Amazon Connect, and ServiceNow.

Pros and cons

Pros:

  • Comprehensive interaction history
  • Focus on customer relationships
  • Unified communication interface

Cons:

  • Requires integration setup
  • Limited advanced reporting

Best for AI-assisted interactions

  • 14-day free trial
  • From $49/user/month
Visit Website
Rating: 4.3/5

Zendesk is a versatile platform designed to improve customer interactions through its social customer service software. It provides businesses with the tools to manage customer communications across multiple channels, ensuring a consistent and engaging experience for users.

Why I Picked Zendesk: I picked Zendesk because it consolidates customer conversations across various channels, such as messaging and live chat. This means your team can handle inquiries without switching platforms, making it easier to maintain customer satisfaction. Additionally, its workforce management feature helps you allocate resources effectively, ensuring that your team is always prepared to meet customer needs.

Another reason Zendesk stands out is its use of AI to assist in customer interactions. With features like Voice AI agents and Admin Copilot, the platform helps automate routine tasks, allowing your team to focus on more complex issues. This not only enhances productivity but also ensures customers receive timely and accurate responses.

Standout Features & Integrations:

Features include IT asset management, which helps you keep track of your resources and ensure they're used efficiently. The platform also offers real-time tracking, allowing you to monitor customer interactions as they happen and make informed decisions quickly. Proactive lifecycle management ensures that your team stays ahead of potential issues, improving overall service quality.

Integrations include Geckoboard, eWebinar, Klaus, TypeGenie, Nicereply, Hootsuite, Mailchimp, PandaDoc, Trello, Jira, Dialpad, and Zapier.

Pros and cons

Pros:

  • Extensive integration ecosystem supports social media platforms
  • Powerful analytics track performance of social response metrics
  • Full customer conversation history across channels enables context

Cons:

  • Social-channel setup and monitoring add complexity for teams
  • Generic social AI responses sometimes lack brand voice nuance

Best for analytics features

  • 30-day free trial
  • From $199/seat/month (billed annually)
Visit Website
Rating: 4.3/5

Sprout Social is a social media management tool designed for businesses seeking to enhance their engagement and analytics capabilities. It primarily serves marketers and social media managers by offering scheduling, publishing, and analytics features.

I spoke to Jose Joy, a communications specialist about Sprout Social features he finds most valuable. “The AI analytics tool helps quickly uncover insights and makes reporting easier. The alt text generator makes sure we can keep accessibility and compliance top of mind. It reduces the overall effort involved in publishing.

Why I picked Sprout Social: Sprout Social’s analytics features are a big draw, offering in-depth insights into social media performance. You can track metrics across multiple platforms and generate detailed reports that help you understand your audience better. Plus, the tool's intuitive dashboard makes it easy for your team to monitor engagement and refine strategies. Sprout Social also provides advanced listening tools and helps to consolidate direct messages from various platforms into a unified inbox, enabling efficient and timely responses.

Standout features & integrations:

Features include a social media calendar that simplifies content planning, collaborative tools to streamline team efforts, and smart inbox functionality that consolidates messages from different platforms. 

Integrations include Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Analytics, HubSpot, Zendesk, Shopify, and Bitly.

Pros and cons

Pros:

  • Comprehensive reporting options
  • Advanced listening tools
  • Detailed social media analytics

Cons:

  • Limited customization options
  • High cost for small teams

Best for social media management

  • 30-day free trial
  • From $99/user/month (billed annually)
Visit Website
Rating: 4.1/5

Hootsuite is a social media management platform designed for businesses and individuals who need to manage multiple social media accounts efficiently. It serves marketing teams by providing tools for scheduling, monitoring, and analyzing social media activity.

Why I picked Hootsuite: Hootsuite offers advanced social media management capabilities, allowing you to schedule posts across various platforms from one dashboard. Its social listening features help your team track mentions and engage with audiences effectively. Additionally, the analytics tools provide insights into your social media performance, enabling data-driven decisions. 

Standout features & integrations:

Features include a content calendar that helps your team organize posts visually, team collaboration tools that let multiple users manage accounts, and detailed analytics reports that provide insights into engagement metrics. 

Integrations include Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Analytics, Slack, WordPress, Dropbox, and Pinterest.

Pros and cons

Pros:

  • Comprehensive analytics tools
  • Efficient bulk scheduling
  • Strong social listening capabilities

Cons:

  • Limited customization options
  • Can be overwhelming for beginners

Best for shared inbox collaboration

  • 14-day free trial
  • From $25/user/month (billed annually, minimum 10 seats)
Visit Website
Rating: 5/5

Front is a customer operations platform designed to enhance your team's ability to manage customer interactions. By integrating various communication channels into one unified workspace, it aims to elevate your customer service experience.

Why I Picked Front: Front stands out because it integrates AI capabilities that learn from customer interactions, enhancing routing and automation. This means your team can focus on delivering personalized service instead of getting bogged down by routine tasks. The platform also includes a shared inbox and ticketing system, which are essential for managing and organizing a high volume of customer queries.

Front's performance tracking tools provide insights that help you and your team measure and improve response times. This is particularly beneficial for teams that need to stay on top of their service quality. The platform's ability to integrate email, SMS, and live chat into one system allows for a more cohesive and efficient customer service operation.

Standout Features & Integrations:

Features include advanced AI capabilities that continuously learn from customer interactions to improve service, a shared inbox that allows teams to collaborate on customer queries seamlessly, and performance tracking tools that offer valuable insights into customer service metrics. These features work together to create a more streamlined and efficient customer service operation, making it easier for your team to manage customer interactions effectively.

Integrations include Salesforce, HubSpot, Slack, Microsoft Teams, Zendesk, Jira, OpenAI's ChatGPT, Shopify, Google Sheets, Asana, Typeform, and Airtable.

Pros and cons

Pros:

  • Analytics provide metrics on response rates and team performance
  • Real-time visibility reduces duplicate responses
  • Task assignment capabilities improve visibility and workflow

Cons:

  • Inability to change the privacy status of tags after creation
  • Search functionality is limited, making it difficult to locate older messages

Best for Gmail integration

  • 7-day free trial + free plan available
  • From $19/user/month
Visit Website
Rating: 5/5

Hiver manages shared inboxes and custHiver is a customer service software designed to integrate directly with Gmail, catering primarily to teams that rely on email for customer support. It allows users to manage shared inboxes, track email status, and collaborate on customer queries directly within their Gmail account.

Why I picked Hiver: Hiver’s deep integration with Gmail makes it a natural extension for teams already using this platform for communication. It allows your team to assign and track tasks without leaving Gmail, promoting efficiency. The shared inbox feature also ensures that customer emails are managed collaboratively, reducing the risk of overlooked inquiries. Additionally, Hiver supports multiple channels, including email, live chat, voice, and WhatsApp, enabling efficient collaboration and prompt responses to customer inquiries.

Standout features & integrations:

Features include email notes that allow your team to add context to conversations, collision alerts that prevent duplicate responses, and detailed analytics that track team performance.

Integrations include Slack, Zapier, Salesforce, QuickBooks Online, Asana, Shopify, Jira, Trello, HubSpot, and Mailchimp.omer support directly in Gmail.

Pros and cons

Pros:

  • Promotes collaborative email handling
  • Prevents duplicate responses
  • Easy Gmail integration

Cons:

  • Learning curve for new users
  • Requires Gmail dependency

Weitere Social Customer Service Software

Hier sind einige zusätzliche Optionen für Social Customer Service Software, die es nicht auf meine Auswahlliste geschafft haben, aber dennoch einen Blick wert sind:

  1. LiveAgent

    For linking social and email conversations

  2. Emplifi

    For end-to-end social service across organic and paid

Was ist Social Customer Service Software?

Social Customer Service Software ist ein Tool, mit dem Teams Kundenanfragen über Social-Media-Plattformen verwalten und beantworten können. Es unterstützt eine konsistente und effiziente Kommunikation, indem es Interaktionen zentralisiert und Funktionen wie Automatisierung, Stimmungsanalyse und kanalübergreifende Übersicht bietet.

Auswahlkriterien für Social Customer Service Software

Bei der Auswahl der besten Social Customer Service Software für diese Liste habe ich typische Käuferbedürfnisse und -probleme wie das Management großer Mengen an sozialen Interaktionen und schnelle Antwortzeiten berücksichtigt. Außerdem habe ich folgendes Rahmenwerk genutzt, um meine Bewertung strukturiert und fair zu gestalten:

Kernfunktionalitäten (25% der Gesamtbewertung)
Um in diese Liste aufgenommen zu werden, musste jede Lösung die folgenden Anwendungsfälle erfüllen:

  • Kundenanfragen verwalten
  • Interaktionen auf Social Media nachverfolgen
  • Ticket-Support bereitstellen
  • Reporting und Analysen bieten
  • Teamzusammenarbeit ermöglichen

Zusätzliche herausragende Funktionen (25% der Gesamtbewertung)
Um die Konkurrenz weiter einzugrenzen, habe ich nach besonderen Features gesucht, wie zum Beispiel:

  • KI-gestützte Einblicke
  • Mehrsprachige Unterstützung
  • Stimmungsanalyse
  • Anpassbare Dashboards
  • Integration mit CRM-Tools

Benutzerfreundlichkeit (10% der Gesamtbewertung)
Um das Nutzererlebnis jeder Lösung beurteilen zu können, habe ich Folgendes berücksichtigt:

  • Intuitive Benutzeroberfläche
  • Einfache Navigation
  • Übersichtliches Layout
  • Geringe Lernkurve
  • Schnelle Reaktionszeiten

Onboarding (10% der Gesamtbewertung)
Um das Onboarding-Erlebnis jeder Plattform zu bewerten, habe ich auf folgendes geachtet:

  • Verfügbarkeit von Erklärvideos
  • Interaktive Produkttouren
  • Zugang zu Webinaren
  • Vorhandensein von Vorlagen
  • Chatbot-Unterstützung

Kundenservice (10% der Gesamtbewertung)
Zur Beurteilung des Kundenservices habe ich Folgendes berücksichtigt:

  • 24/7-Verfügbarkeit
  • Multichannel-Support
  • Reaktionsgeschwindigkeit
  • Kompetentes Support-Team
  • Zugang zu einem Help Center

Preis-Leistungs-Verhältnis (10% der Gesamtbewertung)
Zur Bewertung des Preis-Leistungs-Verhältnisses habe ich darauf geachtet:

  • Wettbewerbsfähige Preise
  • Funktionsumfang
  • Skalierbarkeit der Lösung
  • Verfügbarkeit einer kostenlosen Testphase
  • Kosteneffizienz für kleine Teams

Kundenbewertungen (10% der Gesamtbewertung)
Für einen Eindruck von der allgemeinen Kundenzufriedenheit habe ich bei der Lektüre von Bewertungen Folgendes beachtet:

  • Allgemeine Zufriedenheitswerte
  • Häufigkeit positiver Rückmeldungen
  • Erwähnungen zur einfachen Bedienung
  • Kommentare zum Funktionsumfang
  • Berichte über den Kundensupport

So wählen Sie eine Social Customer Service Software aus

Lange Feature-Listen und komplexe Preismodelle können schnell überwältigend wirken. Damit Sie sich beim Auswahlprozess auf das Wesentliche konzentrieren, finden Sie hier eine Checkliste mit wichtigen Faktoren:

FaktorWas zu beachten ist
SkalierbarkeitWächst die Software mit den Anforderungen Ihres Unternehmens?
IntegrationenLässt sich die Software in Ihre derzeit genutzten Tools integrieren?
AnpassbarkeitKönnen Sie sie an die Arbeitsabläufe Ihres Teams anpassen?
BenutzerfreundlichkeitIst die Software für Ihr Team einfach zu bedienen?
BudgetPasst sie in Ihr Budget?
SicherheitsmaßnahmenSind ausreichende Sicherheitsvorkehrungen vorhanden?
KundensupportWie reaktionsschnell und hilfreich ist der Support?
BerichtsfunktionenBietet sie umsetzbare Erkenntnisse für Ihr Team?

Für meine Recherchen habe ich zahlreiche Produkt-Updates, Pressemitteilungen und Release-Notes verschiedener Softwareanbieter ausgewertet. Hier sind einige der neuen Entwicklungen, die mir dabei besonders aufgefallen sind:

  • KI-basierte Chatbots: Chatbots werden immer intelligenter und können zunehmend auch komplexe Anfragen bearbeiten. Viele Anbieter setzen deshalb auf anpassbare Bots, die sich an die eigene Markenstimme und Kundengruppen anpassen lassen.
  • Stimmungsanalyse: Mithilfe dieser Funktion können Unternehmen die Emotionen von Kunden in Echtzeit einschätzen. Durch Analyse von Sprache und Tonalität lassen sich Interaktionen priorisieren und die Kundenzufriedenheit steigern.
  • Omnichannel-Interaktion: Kunden erwarten heute Service auf allen Kanälen – eine Omnichannel-Strategie ist deshalb Pflicht. Die meisten Social Customer Service Tools integrieren Telefonie, Chat und soziale Netzwerke in einer Plattform, wodurch Teams einheitlicheren Service bieten und das Kundenerlebnis verbessern können.
  • Video-Support: Video-Chat wird als Support-Kanal beliebter, da Mitarbeitende Probleme persönlicher und bildlich lösen können. Einige Plattformen bieten mittlerweile Videofunktionen als Ergänzung zum klassischen Support.
  • Proaktive Kundenansprache: Anstatt auf Kundenanfragen zu warten, gehen Unternehmen zunehmend dazu über, auf Basis von Software Lösungen Probleme vorherzusehen und Kunden proaktiv zu betreuen. Im Mittelpunkt stehen Beziehungsaufbau und gesteigerte Loyalität der Kunden.

Funktionen von Social Customer Service Software

Achten Sie bei der Auswahl von Social Customer Service Software auf folgende zentrale Funktionen:

  • Multichannel-Support: Bearbeiten Sie Kundenanfragen nahtlos über alle wichtigen Plattformen wie Facebook, Twitter und Instagram und antworten Sie zentral, ohne mehrere Tabs öffnen zu müssen.
  • Vereinigter Posteingang: Sammeln Sie Nachrichten und Benachrichtigungen aus allen sozialen Kanälen an einem praktischen Ort, damit Sie nie eine Kundenanfrage verpassen – oder sie versehentlich doppelt beantworten.
  • Automatisiertes Ticketing: Wandeln Sie Social-Media-Nachrichten in verfolgbaren Support-Tickets um, sodass Sie Anliegen effizient organisieren, priorisieren und lösen können, auch wenn viele Kommentare gleichzeitig eingehen.
  • Tools für Antwortmanagement: Speichern Sie häufige Antworten, nutzen Sie vordefinierte Vorlagen oder weisen Sie Gespräche Teammitgliedern zu, damit Sie schneller und dennoch persönlich antworten können, ohne dabei wie ein Roboter zu klingen.
  • Kollaborationsfunktionen: Ermöglichen Sie verschiedenen Teammitgliedern die gemeinsame Arbeit an Kundenanfragen, das gegenseitige Taggen für schnelle Rückmeldungen oder das Teilen von Notizen, um die Antworten klar, freundlich und abgestimmt zu halten.
  • Analytik und Berichte: Verfolgen Sie Antwortzeiten, Problemtrends und Kundenzufriedenheit, um Ihre Leistung zu messen und Verbesserungsbereiche zu erkennen – ganz ohne Rätselraten.
  • Integrationsmöglichkeiten: Verbinden Sie sich mit Ihren anderen Kundendienst-Tools – wie Helpdesk-Software oder CRM-Systemen – um Ihre Arbeitsabläufe reibungslos zu halten und den Informationsfluss sicherzustellen.
  • Echtzeit-Benachrichtigungen: Erhalten Sie sofortige Benachrichtigungen, wenn neue Nachrichten oder kritische Kommentare eingehen, damit Sie schnell reagieren und potenziellen Problemen vorbeugen können.
  • Datenschutz- und Sicherheitskontrollen: Legen Sie Berechtigungen für Teammitglieder fest und schützen Sie sensible Kundendaten, damit Sie compliant bleiben und das Kundenvertrauen gesichert ist.

Vorteile von Social Customer Service Software

Die Implementierung von Social Customer Service Software bringt zahlreiche Vorteile für Ihr Team und Ihr Unternehmen. Hier sind einige, auf die Sie sich freuen können:

  • Verbesserte Kundenzufriedenheit: Durch den Einsatz von Funktionen wie Stimmungsanalyse und Omnichannel-Interaktion können Teams effektiver reagieren und so das Kundenerlebnis insgesamt verbessern.
  • Höhere Effizienz: KI-gestützte Chatbots und zentrale Ticketing-Systeme automatisieren Routineaufgaben, sodass sich Ihr Team auf komplexere Anliegen konzentrieren kann.
  • Bessere Kundenerkenntnisse: Anpassbare Dashboards und Social Media Monitoring liefern wertvolle Daten, die dem Team helfen, fundierte Entscheidungen zu treffen.
  • Stärkere Markentreue: Proaktive Kundeninteraktion hilft, Probleme zu adressieren, bevor sie entstehen, und baut stärkere Beziehungen zu Ihren Kunden auf.
  • Reduzierte Antwortzeiten: Echtzeit-Tools wie Videosupport und Social-Media-Monitoring sorgen für schnellere Lösungen und beschleunigen den Kundenservice.
  • Konsistente Servicebereitstellung: Mit omnichannel Servicebereitstellung erhalten Kunden eine einheitliche Erfahrung über alle Plattformen hinweg und Sie wahren ein zuverlässiges Markenimage.

Kosten und Preise von Social Customer Service Software

Die Auswahl von Social Customer Service Software erfordert ein Verständnis der verschiedenen verfügbaren Preismodelle und -pläne. Die Kosten variieren je nach Funktionsumfang, Teamgröße, Zusatzoptionen und mehr. Die folgende Tabelle fasst gängige Pläne, deren Durchschnittspreise und typische enthaltene Funktionen von Social Customer Service Software zusammen:

Vergleichstabelle für Social Customer Service Software

Plan-TypDurchschnittlicher PreisGängige Funktionen
Gratis-Plan$0Basis-Ticketing, begrenzte Social-Media-Integration und E-Mail-Support.
Personal-Plan$5-$25/ Nutzer/MonatErweitertes Ticketing, Social Media Monitoring und Basis-Analytik.
Business-Plan$30-$75/ Nutzer/MonatErweiterte Analytik, KI-gestützte Chatbots und Omnichannel-Support.
Enterprise-Plan$80-$150/ Nutzer/MonatAnpassbare Dashboards, dedizierter Account Manager und erweiterte Sicherheitsfunktionen.

Social Customer Service Software FAQs

Hier sind Antworten auf häufige Fragen zu Social Customer Service Software:

Wie wird Social Customer Service Software zur Unterstützung des Kundenservice eingesetzt?

Social Customer Service Software hilft Teams dabei, Kundenanfragen über verschiedene Supportkanäle wie Social Media, E-Mail und Live-Chat zu verwalten und zu lösen. Sie ermöglicht es, Anfragen zu organisieren, Interaktionen nachzuverfolgen und zeitgerechte Antworten sicherzustellen. Mit diesen Tools kann Ihr Team die Effizienz und die Kundenzufriedenheit steigern.

Wie kann man Kundenanfragen in sozialen Medien bearbeiten?

Um Kundenanfragen in sozialen Medien zu bearbeiten, sollten Sie einen einheitlichen Posteingang mit Social Customer Service Software einrichten. Dadurch kann Ihr Team Fragen aus verschiedenen sozialen Netzwerken an einem Ort verfolgen, priorisieren und beantworten. Nutzen Sie Funktionen wie Automatisierung, Zuweisungsregeln und Textbausteine für schnelle und konsistente Antworten. Es ist auch wichtig, Markenerwähnungen und Hashtags zu überwachen, damit keine Nachricht verloren geht. Überprüfen Sie Gespräche im Team regelmäßig, um Trends zu erkennen und Ihren Antwortprozess zu verbessern.

Welche Funktionen sollte ich bei der Auswahl von Social Customer Service Software priorisieren?

Sie sollten auf einen einheitlichen Posteingang, Omnichannel-Support, Automatisierung für Ticket-Routing, Integration mit Ihrem bestehenden Helpdesk oder CRM, ausgereifte Analytik und Kollaborationstools für Ihr Team achten. Suchen Sie nach Plattformen mit KI-gestützten Antwortvorschlägen und Social Listening. Diese Funktionen helfen Ihnen, große Mengen zu managen, eine hohe Antwortqualität zu halten und sich schnell an echte Kundentrends anzupassen.

Wie kann Social Customer Service Software helfen, Antwortzeiten zu reduzieren?

Social Customer Service Software verkürzt die Antwortzeiten, indem sie Ticketzuweisungen automatisiert, dringende Nachrichten kennzeichnet und Ihrem Team ermöglicht, auf mehrere Kanäle von einem Dashboard aus zu antworten. Viele Tools bieten KI-gestützte Antwortvorschläge und automatisierte Abläufe. Das bedeutet weniger manuelle Schritte, schnellere Bestätigungen und einen effizienteren Prozess für die zügige Bearbeitung von Kundenanliegen.

Kann Social Customer Service Software mit meinem bestehenden Helpdesk oder CRM integriert werden?

Ja, die meisten Social Customer Service Plattformen bieten native Integrationen mit gängigen Helpdesk-, CRM- und Business-Kommunikations-Tools. Dadurch kann Ihr Team Kundendaten, Gesprächshistorien und Ticketstatus plattformübergreifend synchronisieren. Integrationen reduzieren manuelle Dateneingaben, helfen, den Kontext in jeder Unterhaltung zu behalten, und steigern die gesamte Supporteffizienz.

Welche Reporting-Funktionen sind bei Social Customer Service Software am wichtigsten?

Sie sollten auf Echtzeit-Dashboards, SLA-Tracking (Service Level Agreement), Stimmungsanalyse und Team-Leistungsberichte achten. Die besten Reporting-Tools helfen Ihnen, Zeiten bis zur ersten Antwort, Gesprächsvolumen und Kundenzufriedenheit zu überwachen. Erweiterte Analytik deckt Trends und Engpässe auf, sodass Sie Ihre Arbeitsprozesse datengestützt optimieren können.

Gibt es Sicherheitsrisiken bei Social Customer Service Plattformen, die ich beachten sollte?

Ja, es gibt Sicherheitsrisiken – darunter unbefugter Zugriff, Datenlecks und Phishing-Versuche. Wählen Sie Plattformen mit granularen rollenbasierten Berechtigungen, Audit-Logs und starker Authentifizierung. Achten Sie auf die Einhaltung relevanter Datenschutzrichtlinien Ihres Anbieters. Schulen Sie Ihr Team darauf, verdächtige Aktivitäten zu erkennen und Zugangsdaten sicher zu verwahren.

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Tim Fisher
By Tim Fisher